Hailey Bieber’s life took a transformative turn in 2024 when she welcomed her son, Jack Blues, into the world and simultaneously made the monumental decision to sell her skincare brand, Rhode Beauty. This dual milestone has left the 29-year-old feeling notably stretched and challenged, yet ultimately empowered by the experiences.
:max_bytes(150000):strip_icc():format(jpeg)/hailey-bieber-jack-blues-052025-d035a2c823af456092cb5e3661080667.jpg)
In an insightful interview with Time magazine, published on 6 May, Bieber reflected on the unique circumstances of her life. She described the year as a whirlwind of change, marked profoundly by the arrival of her son in August 2024 and the sale of Rhode Beauty to e.l.f. Beauty for a staggering £1 billion just a few months later. “Selling my company in the first year of also having a child, there’s a lot of change happening at once,” she explained. Becoming a mother, she noted, brings an identity shift that many women would relate to.
Bieber elaborated on the simultaneous nature of her significant life events, emphasising how they intertwined her personal and professional life in an unprecedented manner. “To be going through that while also undergoing this insane business process is just…it was really interesting for those two things to be going on in parallel,” she said. This split focus, she admitted, brought its own set of challenges and taught her valuable lessons about resilience.
Reflecting on what the past year has taught her, Bieber described it as a time of considerable growth. “As I look back now, being 29 and turning 30 this year, I wouldn’t have changed a thing,” she remarked. She acknowledged that while the path had its ups and downs, each moment contributed to her personal development, strengthening her in various ways.
The model and entrepreneur co-founded Rhode Beauty in 2022, aiming to provide a line of carefully curated skincare essentials. However, she clarified her thoughts on selling the brand, sharing insights from a GQ interview published later in November 2025. “I always said that I would never sell the company unless it was for a billion dollars,” she revealed. This high bar was a consistent goal she had set for herself, leading her to consider selling only if the right opportunity arose.
Bieber admitted that selling the company was not her initial intention; rather, it was a well-considered decision shaped by various factors. She mentioned specific criteria that needed to be met before moving forward with the deal. “If the right opportunity came along and the right home for it came along, then I would definitely consider it,” she explained. She expressed her satisfaction in finding that e.l.f. Beauty met and exceeded her expectations in that regard.
Looking ahead, Bieber’s dual roles as a mother and a businesswoman will likely continue to shape her journey. Her experiences seem to signal that despite the challenges, there is immense potential for personal and professional growth. As she navigates motherhood alongside the responsibilities of managing a significant business deal, her story resonates with many who strive to balance multiple facets of life.
Ultimately, Hailey Bieber’s journey over the past year embodies a complex interplay of personal joy and professional achievement. The challenges she faced may have stretched her, but they also provided her with opportunities for significant growth and transformation as she enters a new chapter in her life. With her son’s arrival and her successful business transition, Bieber stands as a testament to the idea that it is possible to embrace change and flourish amid life’s uncertainties.