Build-a-Bear Recalls 36,000 Bears Due to Risk of Serious Injury or Death from Choking Hazard

**Build-A-Bear Issues Urgent Recall of Heartwarming Hugs Bears Due to Choking Risk**

Build-A-Bear Workshop has announced a recall of approximately 36,000 Heartwarming Hugs Bears due to a significant choking hazard posed by a detachable component. The U.S. Consumer Product Safety Commission (CPSC) launched the recall on 30 April and has urged customers to stop using these plush toys immediately.

The Heartwarming Hugs Bears, which reportedly carry the model number 034464, feature a side pouch with a zipper slider. Inside this pouch are ceramic beads that can be either heated or cooled to provide comfort. However, the CPSC has identified the potential for the zipper slider to detach, leading to serious safety concerns, particularly for children. The bears were made available for purchase between January and March 2026, retailing at approximately £48.

According to safety guidelines, the product is designated for children aged three and above, and it includes a warning about the need for adult supervision due to the heated or cooled elements. The model number can be found on a label stitched into the rear leg of the bears, making identification easier for consumers.

While no injuries have been reported in the United States, there has been a single report from a consumer in the United Kingdom regarding the disastrous detachment of the zipper slider. This incident has prompted Build-A-Bear to take proactive measures to ensure the safety of its customers.

The recall serves as a reminder for consumers to be vigilant about toy safety, especially those designed for young children. Build-A-Bear has advised customers to return the affected product to any local store. They can either receive a full refund or opt for store credit to be used toward future purchases, including the popular Make-Your-Own items.

Details surrounding the recall are readily available through Build-A-Bear’s official website. Customers seeking additional information can also contact the company directly for assistance. Build-A-Bear has also provided an option for consumers who prefer to return their bears by mail, offering free shipping labels for that purpose.

This recall highlights the critical responsibility of toy manufacturers to ensure their products are safe for consumers, particularly young children. It is imperative for parents and caregivers to remain informed about safety recalls and to regularly check for updates on products purchased for their children.

Build-A-Bear Workshop has been a beloved staple in the toy industry, known for its interactive and engaging experiences for children. However, safety remains paramount, and the company’s swift action in addressing this issue demonstrates its commitment to consumer protection. All affected customers are encouraged to take immediate action and safeguard the well-being of their loved ones by returning the Heartwarming Hugs Bears without delay.