12 Oprah-Approved Women-Owned Brands You Can Find on Amazon
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As Women’s History Month is in full swing, we take the time to recognise the incredible contributions of women in history, culture, and society. One essential way to celebrate this month is by supporting female-founded and -owned businesses that are making a significant impact in the business world. Taking inspiration from Oprah Winfrey’s Favorite Things, we have put together a list of 12 women-owned brands that Oprah has endorsed and are deserving of your support, both now and in the future, spanning from beauty to fashion and beyond.

Among the curated list are some standout brands like Asutra, offering a luxurious Silk Eye Pillow at $20, Benevolence LA, with their Plush Velvet Jewelry Box priced at $22 (originally $25), and Melt Fit, providing Essential Leggings at just $22 (originally $60). The selection also includes Mali + Lili’s Lola Beauty Bag Duo at $28, Grace & Company’s Satin Pillowcase for $20, and Harlem Candle Co.’s Purple Love Scented Candle priced at $48.
One of the featured brands is Benevolence LA, founded in 2015 by Kimberley Dufour. The brand not only offers stylish and practical home products but also gives back to the Los Angeles community. Their Plush Velvet Jewelry Box, priced at $22, is adored by one of PEOPLE’s shopping editors, who uses it to keep her accessories organised while travelling.
Another brand worth noting is K. Carroll, known for their Clutch LED Handbag at $55. Founded by Kelly Carroll, who started creating handbags after being downsized from her corporate job, the brand now operates out of a 6,500-square-foot facility entirely managed by women. The Clutch LED Handbag, available on Amazon, is a versatile accessory that can change colours to match any outfit, making it a practical and stylish choice.
Harlem Candle Co. is making waves with their Purple Love Scented Candle, priced at $48. Since 2014, this Harlem-based company has been bringing a touch of luxury to the candle industry. Founder Teri Johnson drew inspiration from writer and civil rights activist James Baldwin, creating a unique scent that captures the essence of Baldwin’s garden in Saint Paul de Vence. With a burn time of up to 80 hours, this candle is sure to add a touch of elegance to any space.
In addition to these brands, the list includes other notable names like Ami Colé offering a Multistick Lip and Cheek Tint for $22, Musee with their Woman of Change Bath Bombs at $38, Grace & Company’s Luxury Shower Cap for $23, and more. These brands not only offer quality products but also represent the innovation and creativity of female entrepreneurs in today’s business landscape.
As we continue to celebrate Women’s History Month, taking the time to support and uplift women-owned businesses is a meaningful way to contribute to gender equality and empowerment. By choosing to shop from these incredible brands, you are not only investing in high-quality products but also in the vision and success of women entrepreneurs who are shaping the future of the business world.
So, next time you’re looking to make a purchase, consider supporting one of these Oprah-approved women-owned brands available on Amazon. Your support can make a difference in empowering women and promoting inclusivity and diversity in the business community.
