Anderson .Paak, the acclaimed musician known for his unique fusion of funk and soul, has recently debuted in a new ad campaign for Visa, which promotes the importance of secure bill payments. In an engaging commercial titled “Pro Move,” .Paak takes to the streets with his drum set, educating the public about safeguarding their banking information while performing a groovy jingle he composed especially for the advertisement.
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Speaking with PEOPLE, .Paak, 40, reflects on the process of creating music for commercials. He describes it as a fast-paced endeavour that poses both challenges and rewards. “It’s a joy, but it’s also a lot of work,” he notes, highlighting the rapid turnaround that is often required when producing music for adverts. He reveals that despite the quick pace, the collaboration with Visa was enjoyable and creatively liberating. “I’m glad it was funk-inspired because that’s kind of my bag,” he adds.
The singer emphasises that Visa provided him with a spacious platform to express his creativity. He notes that their team was enthusiastic about his ideas and granted him significant freedom in shaping the music for the ad. “Visa’s been just such a pleasure to work with. They have great ideas,” .Paak says, underlining the supportive environment he experienced during the project.
In addition to his commercial endeavour, .Paak’s musical achievements have recently earned him a spot on the prestigious TIME100 list for the Most Influential People of 2026. He attended the celebratory gala in New York City on April 23, accompanied by actress Natasha Lyonne, who penned his introduction for the list. Lyonne referred to .Paak as “a magician” and characterised him as the “genuine, multi-hyphenate article,” praising his diverse talents.
Reflecting on his inclusion in the TIME100 list, .Paak describes it as a long-standing aspiration that has now been fulfilled. He found the gala a humbling experience, noting its eclectic mix of guests. “Usually you’re in a room with all musicians or all actors, and this was just a mix of doctors, people that work in healthcare, authors, chefs, activists. I loved it,” he shares.
Beyond his solo pursuits, .Paak is also part of the dynamic duo Silk Sonic, alongside fellow artist Bruno Mars. The pair has recently been on tour, performing hits such as “Leave the Door Open” and “Smokin’ Out the Window.” When discussing their collaboration, .Paak expresses a deep appreciation for their creative synergy. “When we’re together, it’s something different. When we’re together, we are free,” he reveals, indicating a connection that transcends traditional musical partnerships.
He elaborates on their chemistry, suggesting that their combined energy creates an electric atmosphere during performances. “When we’re on together, we’re having a lot of fun. There’s that healthy competition, but it’s also a lot of fun and it makes for a great show,” .Paak enthuses, highlighting how their camaraderie enhances their performances.
As he balances multiple roles in his career, from ad campaigns to international tours, Anderson .Paak continues to reinvent himself and engage with various audiences. His latest endeavour with Visa showcases not only his musical talent but also his commitment to promoting important financial messages through creative means.