Sandra Bullock has officially embraced social media, making a noteworthy appearance during CNBC’s Changemakers 2026 event in New York City on April 16. The Oscar-winning actress, known for her roles in various beloved films, spoke candidly about her decision to join Instagram as she gears up for the highly anticipated release of “Practical Magic 2.”
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During an engaging discussion with Julia Boorstin from CNBC and Pamela Abdy, the co-CEO and co-chair of Warner Bros. Motion Picture Group, Bullock reflected on her previous hesitance to adopt social media. “It didn’t feel like it would ever be my thing,” she admitted, acknowledging her prior reservations. As a mother of two, Bullock felt an obligation to understand the landscape of social media before fully committing to it. “I do have two kids, and I was like, I need to figure this out,” she shared.
Bullock’s perspective began to shift when Abdy approached her, highlighting the potential of social media as a means to support the upcoming sequel. This prompted her to reconsider her stance. “I’m not spontaneous. I need a plan,” Bullock emphasised. She expressed her concerns about how her presence on the platform could impact her contributions and whether she could handle the inevitable mistakes that come with being online, stating, “How badly can I f*** it up?”
In her efforts to engage with the new medium effectively, Bullock conveyed her need for clarity on how to approach the platform without taking herself too seriously. “If I need to be able to make myself look like an idiot and have fun, I will not be doing selfies or makeup tutorials,” she said. Nevertheless, she was optimistic about the possibilities, jokingly adding, “And if it works after the film is over, maybe I will do a makeup line.”
Bullock’s appearance at the event coincides with her return to acting, particularly as excitement builds around “Practical Magic 2.” Earlier in the week, she and fellow star Nicole Kidman unveiled new information regarding the film’s storyline while presenting a teaser at CinemaCon in Las Vegas. The duo’s chemistry was evident as they interacted, with Bullock playfully teasing Kidman during their exchange.
In the teaser, Bullock reprises her role as Sally Owens, the elder sister in the Owens family, known for their witchy reputation in Massachusetts. The nostalgic references to their magical heritage mesmerised the audience, with Kidman enthusiastically announcing, “The witches are back!” to applause from the crowd. Bullock teased her co-star, joking, “Step on my line, that’s okay,” capturing the light-hearted atmosphere of the event.
This exciting promotional tour hasn’t detracted from Bullock’s online debut, which took place on the same day she appeared at CinemaCon. Within moments of sharing her first post—a clip showing her pointing at a blender that magically turned on—she amassed a staggering following of over four million fans. The short video was captioned, “Midnight somewhere…” and showcased Bullock’s playful side.
In her follow-up post, the actress shared behind-the-scenes footage featuring her and Kidman at the CinemaCon event, accompanied by the caption “Owens sisters ❤️,” further endearing her to followers.
“Practical Magic 2,” set for release on September 18, 2026, is already generating buzz among fans eager to reconnect with the Owens sisters. With Bullock’s new venture into social media, it seems she is ready to engage with her audience in a modern way while celebrating the whimsical essence of the beloved film series. As she navigates this new chapter, fans are undoubtedly keen to see how Bullock will blend her iconic charm with the ever-evolving world of social media.