Alex Cooper, the host of the popular podcast “Call Her Daddy,” has publicly addressed ongoing tensions with fellow content creator Alix Earle, dismissing speculation that their feud is simply a publicity stunt. The controversy intensified following a TikTok video posted by Cooper on April 13, in which she accused Earle of generating ‘fake drama’ to divert attention from her own issues.
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On April 15, Cooper took to Instagram to vocalise her annoyance at Brianna “Chickenfry” LaPaglia, who had branded her a “mean girl.” The series of Instagram Stories indicated Cooper’s frustration with the negativity that appears to be circulating among female content creators. She began her remarks with a clear condemnation of the “girl-on-girl” hostility, while simultaneously addressing Earle’s recent actions.
In her earlier TikTok, Cooper claimed that Earle was deliberately fabricating conflict between them in an effort to maintain public interest. “I’m not here for it,” she stated, urging Earle to either speak openly about their issues or else cease the pretence of animosity.
Earle initially responded to Cooper’s TikTok with the simple comment, “Okay on it!!” However, shortly thereafter, she shared her own reaction video on TikTok, showcasing her friends waking her up to inform her about Cooper’s post. Amused by the drama, Earle seemed to relish the attention, telling her friends that the video “made my whole day.”
As the friction between them captured media and public attention, Cooper felt it necessary to reinforce that their quarrel was genuine and not a contrived spectacle. In a subsequent Instagram update, she made a pointed remark indicating that this was serious, stating, “And no, this is not a PR stunt.”
LaPaglia responded to Cooper’s comments, rejecting claims that their disagreement was orchestrated for promotional purposes. In a candid video, she recounted her experiences with Cooper and expressed disillusionment after hearing unsettling remarks attributed to Cooper, including those about business priorities and personal relationships. LaPaglia has positioned herself as a friend of Earle and an observer of the underlying tensions that led to their public dispute.
Many observers have pointed to previous events as potential sparks for the current conflict. Rumours of discord began surfacing in March 2025, shortly after Earle’s podcast “Hot Mess” exited Unwell, a media network founded by Cooper. Earle was among the first creators to sign with Unwell in 2023, and her departure raised eyebrows in the content creation community.
At the time, Cooper commented on Earle’s exit on TikTok, assuring viewers that the situation was independent of Unwell’s operations. Earle has since reflected on the chaotic nature of their working relationship, describing it as a “hot mess” during a conversation with the Wall Street Journal.
This week’s events mark a significant escalation in what many have interpreted as an ongoing rivalry between Cooper and Earle. Just prior to their TikTok exchanges, Earle had shared another video highlighting criticism of Cooper, once again generating speculation about the authenticity of their conflicting narratives.
Their exchanges on social media have prompted fans and the public to weigh in on the authenticity of the feud. With each new post, it appears that the debate surrounding their relationship will continue to draw significant interest. Cooper’s and Earle’s supporters are quick to analyse every comment and reaction, adding to the drama that seems to unfold in real-time across various platforms.
As the storyline develops, it remains to be seen how both creators will navigate their relationship moving forward. For now, their social media activity keeps audiences engaged, fueling debates over the boundary between personal conflict and professional rivalry in the often tumultuous world of content creation.