**Sisterhood and Scents: The Jagger Sisters Shine in Jo Malone Campaign**
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In a fresh celebration of family ties and fragrance, Lizzy and Georgia May Jagger, the daughters of iconic Rolling Stones frontman Mick Jagger and supermodel Jerry Hall, are stepping into the spotlight as global ambassadors for Jo Malone London. Their involvement in the new sisterhood campaign highlights not only their close-knit relationship but the power of scents in evoking cherished memories.

Both Lizzy and Georgia May have developed from admirably dependent sisters in their youth to best friends navigating the complexities of motherhood and the modelling industry in their thirties and forties. The duo recently opened up about their experiences and the influences of their famous parents, offering unique insights into their beauty routines and personal styles.

Having grown up amidst the glitz and glamour of the fashion world, the sisters embody a cultural legacy that is hard to rival. Now aged 42 and 34, they’ve transitioned into defining figures in British fashion, all while maintaining down-to-earth perspectives shaped by their experiences of family and creativity. Family is a priority for them, and they are particularly excited about their collaboration with Jo Malone London, which merges their work and family ethos seamlessly.
The sisterhood campaign features their respective favourite fragrances, English Pear & Freesia for Lizzy and English Pear & Sweet Pea for Georgia May. The fragrances are touted for their delicate and layerable qualities, much like the sisters themselves—distinct individuals yet deeply connected at the same time. Their playful interaction is palpable throughout the campaign, reflecting a bond built over years of shared experiences.
Lizzy has a personal connection to her chosen scent. She described pears as her and her son’s favourite fruit, adding a layer of emotional significance to her selection. Additionally, her mother’s favourite flower, the sweet pea, brings forth heartfelt memories of visits to the English countryside, where Jerry Hall would gather them for her daughters—a reminder of the importance of family gatherings and shared moments.
Georgia May also fondly recalls her childhood experiences with Jo Malone London. Growing up with the brand’s fragrances in her home, she expressed an appreciation for the ability to layer scents, emphasising their lightness and harmonious combinations. This connects her to a broader tradition of British elegance, marking the brand as part of her own heritage.
Despite the eight-year age gap, the sisters have nurtured a playful yet supportive relationship over the years. Georgia May reminisced about her early years, when Lizzy would play the role of both sister and caretaker, indulging her in shopping outings, showcasing the nurturing side of their bond. As adults, this has evolved into a genuine friendship, with Lizzy often dispensing advice informed by experience.
Their mother’s influence extends into their daily lifestyles and choices. Lizzy spoke of Jerry’s practical wisdom, recalling how her mother might suggest something as simple as drinking more water to improve a bad day—an uncanny insight that has often proven correct. Georgia admired her mother’s unabashed acceptance of aging and vibrant approach to life, sharing how Jerry’s pride in turning 70 acts as a powerful reminder for them both.
The Jagger sisters’ connection to the worlds of music and fashion has shaped their understanding of beauty as an expressive and multidimensional concept. Lizzy playfully highlighted how their parents’ bold styles normalised artistic self-expression, while Georgia May described her daily wardrobe as a blend of casual comfort fused with dramatic flair—an echo of their mother’s storied fashion history.
An interesting twist in their style is the ability to draw from their parents’ wardrobes. Georgia May recently donned an ’80s Antony Price dress, while Lizzy confessed to inheriting a selection of their father’s vintage clothing, much to her delight. She noted that sharing a trouser size with Mick Jagger has filled her wardrobe with iconic pieces from the 1970s.
One of the most significant lessons they attribute to their father is the importance of curiosity and open-mindedness. Georgia May described his unwavering encouragement to explore new cultures and histories whenever they travel. Lizzy echoed this sentiment, highlighting Mick’s role as the family’s unofficial tour guide, instilling in them the idea that knowledge and awareness enhance their experiences.
The Jagger sisters also approach their beauty routines with thoughtful rituals. Lizzy favours a refreshing mini face massage when applying her skincare, whereas Georgia May enjoys indulging in at-home facials with her own skincare line, illustrating a commitment to self-care that aligns with their personal values.
Through their participation in the Jo Malone London campaign, Lizzy and Georgia May Jagger not only shine a light on the significance of family but also showcase how fragrances can evoke profound memories—connecting past experiences with present realities. Their sisterly bond is a testament to the lasting power of familial relationships and the beauty they bring into their lives.
