Ashtin Earle, a 22-year-old content creator and sister of TikTok sensation Alix Earle, has recently made headlines with her collaboration with Dolls Kill. In an exclusive interview with PEOPLE, Ashtin unveiled her involvement in curating Dolls Kill’s first influencer-driven capsule collection, specifically tailored for festival-goers. Drawing upon her own festival experiences and insights from the fashion industry, Ashtin strives to offer a diverse range of styles that resonate with various festival-goers.
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The collection reflects Ashtin’s personal journey through the festival scene, as well as her admiration for iconic designers. “I believe there are so many different types of festival attendees, and I wanted to create something that appeals to everyone,” she remarked. The pieces incorporate elements inspired by runway shows from renowned brands, including Rabanne and Isabel Marant, showcasing her keen eye for fashion.
Ashtin’s experiences with fellow creatives have also heavily influenced her designs. She spoke fondly of the “cool social media girls, photographers, and videographers” she has met, many of whom sport understated yet stylish looks. “I always thought they were the coolest girls,” she said, highlighting their penchant for black clothing paired with casual items like jerseys and track pants.
Challenging the notion that fashion is only about high-end labels, Ashtin shared a personal anecdote that led to a standout piece in her Dolls Kill collection. Recalling her first trip to Coachella, Ashtin revealed, “None of my outfits arrived in time, and I was left with a simple white T-shirt that had a cheeky phrase on it.” That moment inspired her to design an embroidered top for the collection which features the phrase “I am cool,” echoing a playful theme from her TikTok profile.
The phrase may have originated from a light-hearted pun, but the reality is that Ashtin has carved out her own niche in the world of fashion and social media. Alongside her collaboration with Dolls Kill, she is preparing to take part in an exciting new reality series on Netflix, which will showcase the Earle family’s dynamic interactions.
Ashtin’s sister Alix has already gained experience in reality television, having participated in the season finale of “Dancing with the Stars” in late 2025. For Ashtin, however, the cameras present a new challenge. “It’s been quite nerve-wracking,” she confessed, as she grapples with the transition to sharing more of her personal life on screen. “I’m usually more reserved when it comes to posting about my private life; mostly, I share my outfits and keep things simple.”
Despite her initial apprehensions, Ashtin notes that being part of the show has proved “fun and fascinating.” The production aims to bring the Earle family closer together, even as it navigates personal topics that may have previously been overlooked. “We’ve had to discuss things that we might typically avoid, which feels a bit therapeutic,” she explained. “It’s been a hectic journey, but also filled with enjoyable moments.”
As the reality series progresses, Ashtin expresses excitement and trepidation over how the show will portray her and her family. “We haven’t seen any episodes yet, which is quite scary. There’s always uncertainty about how you’ll be represented,” she shared. Yet, she remains optimistic about the outcome, feeling that the experience has been worthwhile.
In addition to her work in fashion and television, Ashtin Earle showcases her adaptability and creativity in a rapidly changing era of social media. Through her collaboration with Dolls Kill and her burgeoning reality television career, she is steadily carving out a unique identity while paying homage to her roots and family connections. With a bright future ahead, Ashtin is one to watch as she continues to embrace her passions and navigate the evolving landscape of influencer culture.