Groom Dances Down Aisle to Kendrick Lamar’s ‘Not Like Us’ at Wedding
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One groom made a memorable entrance at his wedding by dancing down the aisle to Kendrick Lamar’s hit “Not Like Us.” Adler Marchand’s unique wedding ceremony entrance has captured the hearts of their 206 guests at the Hilton Miami Aventura in Florida, before his bride, Shamar Marchand (née Brown), even reached the altar.
The groom, Adler Marchand, looked sharp in a cream suit and golden eyewear as he danced down the aisle with his best man, Bryan Roberts. The guests were taken by surprise when the music suddenly shifted to Lamar’s “Not Like Us,” resulting in thunderous applause filling the venue.
The video of Adler’s wedding entrance has since gone viral, amassing nearly 18 million views on TikTok after being shared by the groom’s sister, Yrva Marchand. The crowd erupted in cheers as Adler and Roberts recreated Lamar’s iconic Super Bowl performance, exuding energy and excitement throughout the ceremony.
In an exclusive with PEOPLE, Adler shared that the decision to incorporate Kendrick Lamar’s song into his entrance was a last-minute one. Originally planning to walk down the aisle to a different track, he quickly decided to create a custom remix of Lamar’s song with the help of a friend and producer, Danny Ramirez.
Despite some nerves and small hiccups during the performance, Adler described the collective energy from their guests as incredible, turning any mishaps into one of the most memorable moments of their special day. The groom’s spontaneous and exciting entrance came together within a week, adding a unique charm to the wedding festivities.
Adler expressed his admiration for Kendrick Lamar, not just for his music but also for his creativity and energy as an entertainer. The groom had been inspired by Lamar’s Super Bowl performance, watching it over 100 times and feeling compelled to infuse that same vibe into his wedding ceremony. The choice to use “Not Like Us” felt like a perfect match for the joyful occasion of marrying his bride, Shamar.
Shamar and Adler’s love story began in 2016 when they met at church, but it wasn’t until 2020 that their romantic relationship blossomed. After years of dating, Adler proposed to Shamar in 2023, and on March 1st, 2025, they exchanged vows in a memorable ceremony that epitomized their love and shared joy.
The couple’s journey from acquaintances to best friends to life partners culminated in a beautiful wedding filled with laughter, love, and a show-stopping entrance that their guests will cherish forever. As Adler and Shamar begin this new chapter of their lives together, their unique and energetic wedding ceremony will undoubtedly hold a special place in their hearts.
The union of Adler and Shamar is a testament to love, creativity, and the joy of sharing life’s special moments with loved ones. With a memorable entrance down the aisle to the beats of Kendrick Lamar, their wedding day marked the beginning of a beautiful journey as husband and wife.