Selena Gomez is making headlines once again with the launch of her latest ice cream venture. The pop sensation, known for her impressive multi-talents, has announced a collaboration with on-demand delivery service Gopuff to introduce a unique line of ice cream bars named “I Said I Love Blue First.” This name is a nod to her song “Bluest Flame,” featured on her much-anticipated 2025 album, *I Said I Love You First*.
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The newly released ice cream bars present an exciting flavour profile, boasting a blue vanilla bean base that is enriched with fudge and cookie bits, all enveloped in a rich chocolate candy shell. The product aims to create a delightful experience for consumers, tapping into the artistic inspiration derived from Gomez’s music.
In a recent statement to PEOPLE, Gomez shared her creative process behind this venture. She expressed her excitement in developing the ice cream bars that pay tribute to both her music and her artistry. “When we started talking about creating a new product in honour of the album with Serendipity, we knew we wanted to use that song as our inspiration. I’m so happy with how it turned out,” she remarked.
Reflecting on her personal journey while producing the album, Gomez revealed that it encapsulates the myriad of emotions encountered in relationships. Teaming up with her husband, Benny Blanco, added an extra layer of depth to the project. “This album is personal to me,” she explained, noting how it represents both the joys and complexities of her life experiences. The collaboration with Blanco has been particularly special for Gomez, as it intertwines their stories.
Beyond the ice cream bars, Gomez teased the possibility of future flavours inspired by other tracks on the album. One song that stood out to her was “Sunset Blvd.” With its sweet and dreamy title, Gomez imagines that the song’s essence could be captured in a cherry pie-flavoured ice cream. “Just the name alone already feels like it could be an ice cream flavour, you know? It sounds sweet and a little dreamy. And the song starts with ‘You’re my cherry pie,’” she mused.
The ice cream bars are available for delivery through Gopuff, with a promise of arriving in as little as 15 minutes. A box of four bars can be purchased for $7.49, making it an accessible indulgence for fans and ice cream enthusiasts alike.
Gomez has previously discussed the importance of music in her life, especially following a hiatus after the release of her 2020 album, *Rare*. She expressed feeling “very frustrated and kind of confused” about her musical direction before partnering with Blanco for her latest project. The couple’s creative synergy has been instrumental in reigniting her passion for music, and it is evident that their personal connection deeply influences her artistic output.
The couple’s bond has continued to blossom since they secretly wed in California on September 27, 2025. Their journey together, candidly shared through Gomez’s songs, brings an added layer of authenticity to her music and now, her food line as well.
As fans eagerly anticipate more from Gomez’s fruitful partnership with Gopuff, her innovative ice cream bars exemplify her ability to blend her passions for music and entrepreneurship. With delicious flavours inspired by her heartfelt songs, Gomez’s ice cream venture stands out as yet another exciting chapter in her ever-evolving career.