Rebecca Hessel Cohen, the founder of the fashion label LoveShackFancy, recently gained widespread attention for hosting an extravagant bat mitzvah celebration for her daughter, Scarlett. This elaborate event at the Plaza Hotel quickly made waves on social media, showcasing the creative flair and personal touches that defined the occasion.
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Rebecca Hessel Cohen aimed to ensure that the weekend remained centred on family, tradition, and creativity. As the planning process unfolded, it became clear that this bat mitzvah would be more than just a lavish party; it was intended as a heartfelt celebration of Scarlett’s journey into adulthood. “When we planned Scarlett’s Bat Mitzvah, it was important to us that the room be filled with every generation of our family, along with the friends who feel like family,” Hessel Cohen shared in an exclusive interview.


The event featured stunning decorations, bespoke fashion items, and live performances, turning it into a spectacle that attracted millions of views online. Despite the grandeur, Rebecca emphasised the significance of the occasion, reflecting on her daughter’s emotional growth and the dedication Scarlett showed while preparing for her bat mitzvah. “It became the most beautiful weekend celebrating her, from the service, which was so moving and emotional, to the party, which Scarlett truly helped dream up and creatively direct herself,” she explained.
Scarlett was heavily involved in the planning, particularly in the fashion aspect, co-designing outfits with skilled artisans. Rebecca added, “It was such a creative collaboration, brought to life by so many talented people: dancers, musicians, florists, and artists. Our hearts were completely full seeing all the love in the room.” The focus on community and familial joy resonated powerfully with guests, making the event memorable for all in attendance.
According to Jewish traditions, a bat mitzvah marks a pivotal transition for girls at the age of 12, signifying their maturity into adulthood. “More than anything, I’m so proud of Scarlett and the dedication she showed on her journey to becoming a bat mitzvah,” Rebecca said, underscoring the importance of heritage and identity in shaping Scarlett’s life. “She carries her Jewish identity and our traditions with such pride. She comes from a long line of strong Jewish women, and I know she will be a leader of her generation.”
In alignment with her newfound responsibilities, Scarlett introduced The Fancy Hearts Club, a teen-led initiative focused on bringing joy to underprivileged and ill girls during significant life milestones. This charitable endeavour reflects the values and empathy instilled in her by her mother: “It’s something she cares deeply about, and it makes me so proud to see her already using her voice to spread kindness and love,” Rebecca commented.
As the memories of the bat mitzvah celebrations linger, Rebecca is also preparing for another significant event—the Youth America Grand Prix (YAGP) gala, which will honour her and fellow honouree Melanie Hamrick. Set to take place at Lincoln Center’s David H. Koch Theater on April 16, the gala will celebrate the talent and hard work of young dancers as part of the Stars of Today Meet the Stars of Tomorrow initiative, hosted by renowned ballerina Misty Copeland.
Rebecca’s connection to the YAGP began through her friendship with Marcella Hymowitz, the gala’s creative chair, and she has since taken on a co-chair role. “I’ve admired YAGP for many years, so being honoured by this community feels incredibly meaningful,” Rebecca noted. She added that her personal history with ballet has been a lifelong passion, having experienced the emotional inspiration that ballet brings her since childhood.
The tradition of attending performances, particularly The Nutcracker with her mother, has been passed down to her daughters. “I hope my involvement with the ballet will inspire future generations,” Rebecca said. She expressed her excitement for the forthcoming gala, particularly looking forward to the performances that will highlight the determination and artistry of the young dancers.
The YAGP gala promises to be a beautiful representation of hard work and talent, providing yet another occasion for Rebecca Hessel Cohen to celebrate not just her own family’s milestones but also the artistic community close to her heart. As she prepares for this event, she reflects on the profound connections that art and tradition foster, both within her own family and among the broader community.
