In an exciting development for fans of Hallmark Channel, the network is set to launch a nationwide tour titled *Hallmark Stars Live*, starting on 22 July 2025. After a two-year hiatus from live events, which included Christmas cruises and special gatherings in Kansas City, the tour will take a selection of beloved Hallmark stars directly to fans in ten cities across the United States.
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The event will be hosted by Nikki DeLoach, known for her role in *A Grand Ole Opry Christmas*, and will feature a roster of popular Hallmark actors including Ashley Williams, Jonathan Bennett, Tamera Mowry-Housley, Andrew Walker, Kimberley Sustad, and Paul Campbell. Their participation will vary depending on the specific date and location, allowing for a unique experience at each event.
Speaking to *People Magazine*, DeLoach expressed her gratitude for the opportunity to connect with fans: “They have welcomed us into their homes for years; now it’s our turn to come to them.” This sentiment encapsulates the spirit of the tour — bringing the hallmark of Hallmark directly to the audiences that have supported these actors throughout their careers.
Each performance is expected to run for approximately 90 minutes and is designed to be a lively, unscripted experience. Attendees will have the chance to witness the stars in a more personal light, as they share behind-the-scenes anecdotes and creative insights that have contributed to the sweet and heartwarming nature of Hallmark films. DeLoach added, “Hallmark fans are not just an audience; they are the heartbeat behind every story we tell. On behalf of our family of touring actors, we can’t wait to meet our incredible fans and share an unforgettable night.”
The ticket presale for the event is scheduled to start on 25 March 2025, with early access for Hallmark+, Gold Crown Rewards, and Michaels® Rewards members. Tickets will be available to the general public starting on 27 March 2025. Fans can visit HallmarkStarsLive.com for more information and to see the full tour schedule.
The tour begins in Carteret, New Jersey, at the Carteret Performing Arts Center, before making stops in states including Rhode Island, Connecticut, and New York, culminating in Omaha, Nebraska, on 2 August 2025. Specific star appearances are slated for both the first and second weeks of the tour, ensuring that every event will offer a slightly different experience for fans.
Lindsay Roy, Senior Vice President of Branded Experiences at Hallmark, noted the importance of this initiative: “At Hallmark, we’re always exploring new ways to connect with fans and bring our brand to life. We’re thrilled to introduce *Hallmark Stars Live* as our newest immersive experience.” This remark highlights Hallmark’s commitment to fostering relationships with its audience through innovative events that go beyond conventional television programming.
Todd Gershwin, executive producer and founder of Gershwin Entertainment, added to the enthusiasm, stating that Hallmark movies have created deep connections with viewers who return yearly for their warmth and romance. He emphasised that the live show will offer an opportunity for fans to engage with the stars in a personal and memorable setting, mirroring the heartfelt essence of Hallmark films.
As a part of the tour, Michaels, the presenting partner, will also be hosting select Hallmark stars at stores in key cities along the way. These appearances are designed to give fans additional opportunities to interact with their favourite actors while also nurturing their creativity.
Michaels’ president, Heather Bennett, highlighted the significance of the collaboration, stating, “There is a beautiful, shared magic between the stories Hallmark tells and the handmade traditions our customers create every year.” The initiative aims to provide an immersive experience that enhances the anticipation for the upcoming holiday season.
Fans eager to learn more about *Hallmark Stars Live* can check HallmarkStarsLive.com for comprehensive details on ticket sales and tour dates. With the tour promising to deliver lively entertainment, heartfelt connections, and a celebration of beloved Hallmark traditions, it is set to be a highlight for fans this summer.