Rapper Cardi B has forged a significant partnership with Zevia, stepping in as both a shareholder and ambassador while embarking on her latest tour, “Little Miss Drama”. This collaboration showcases the Grammy-winning artist’s commitment to her health, her entrepreneurial spirit, and an openness about her personal journey, as revealed in an exclusive interview with PEOPLE.
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The announcement of this partnership coincides with Cardi’s current nationwide solo tour, marking a shift in her approach to health and wellness. “At this stage in my career, my mental and physical health is paramount,” she stated. The rapper emphasizes the importance of feeling well, both physically and mentally, as she continues to perform across the country. “I want to feel good, I want to look good, and that starts with what I’m putting in my body,” she added.
In a move reflective of this new mindset, Cardi B has replaced sugary beverages with Zevia’s zero-sugar soda. “I used to have a fridge full of sugary drinks, but now I’m saying, ‘Hand me a Zevia when I’m thirsty!'” she confessed, highlighting her determination to make healthier choices.
Zevia’s approach to soda aligns with Cardi B’s no-nonsense persona, promoting a product that is devoid of sugar and artificial ingredients. The partnership resonates with her philosophy of authenticity. “I don’t know how to be anyone but myself,” she declared. Cardi further challenged the industry’s pressure to conform, asserting, “In this business, they’ll tell you to be something you’re not to get ahead fast — and that’s simply not true.”
The partnership is more than just a promotional collaboration; it reflects Cardi B’s desire for ownership within her ventures. “There’s a significant difference between simply being a brand ambassador and having ownership,” she explained. “When you have ownership in something, it’s empowering. You feel a true connection to it — and when something belongs to you, you put in more effort.”
Zevia’s sponsorship of the “Little Miss Drama” tour is only the beginning of the collaboration, which is set to expand in the coming years. The partnership is marked by a forthcoming major campaign slated for summer 2026, with plans for in-store activations, social media content, and a sampling tour. Additionally, fans can look forward to ticket giveaways associated with the tour.
Cardi B’s journey reflects a broader narrative of prioritising health, personal brand ownership, and authenticity. She expresses a clear vision of what she wants to achieve. “I want the best of everything for myself. I deserve it. I’ve worked for it,” she affirmed.
Looking towards the future, Cardi B remains optimistic and open to possibilities, suggesting that her career path is still wide open. “Anything is possible,” she teased, hinting at further ventures and achievements that await.
As she navigates the intersections of health, success, and creativity, one thing remains clear: whether on stage or off, Cardi B is dedicated to keeping it real and ensuring that Zevia is always in her corner.