**Carvel Celebrates 75 Years of the Flying Saucer Ice Cream Sandwich**
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Carvel, the renowned ice cream chain, is marking a significant milestone this month as it celebrates the 75th anniversary of its famous Flying Saucer dessert. Originally launched in 1951 amidst the UFO mania that captivated the public’s imagination, this delightful treat remains a cherished part of Carvel’s menu.
To commemorate this special occasion, Carvel is offering customers the chance to purchase the beloved Flying Saucer for just 75 pence on Friday, 20 March. The Flying Saucer comprises a generous scoop of soft serve nestled between two chocolate wafers, making it a favourite among ice cream enthusiasts.
The anniversary celebrations will extend beyond just a single day. On Saturday, 21 March, and Sunday, 22 March, members of Carvel’s loyalty programme, known as Fudgie Fanatics, can buy a six-pack of Flying Saucers for just £7.50. Additionally, throughout the year, the chain will be running a promotion for loyalty members, offering buy one, get one 50% off on six-packs from Monday to Thursday.
In a bid to create excitement around the anniversary, Carvel executed a playful marketing stunt by “crash landing” inflatable saucers at three prominent locations – Coney Island and Massapequa in New York, alongside West Palm Beach, Florida. This eye-catching event draws attention to the anniversary while celebrating the unique charm of the Flying Saucer.
Guests visiting these special locations will have the opportunity to receive a commemorative Flying Saucer T-shirt, with stickers also available while supplies last. This initiative is a nod to the popularity of the Flying Saucer; an incredible more than two million units were sold in 2025 alone, demonstrating its lasting appeal.
The Flying Saucer made its debut during a period marked by fascination with unidentified flying objects and related phenomena, with its introduction coinciding with the opening of Carvel’s 100th store. Over the decades, the dessert has evolved into a beloved treat, symbolising Carvel’s commitment to creating enjoyable ice cream experiences.
Beyond the festivities at Carvel, March 20 also coincides with National Proposal Day. To capitalise on this romantic occasion, Dunkin’ is running a special promotion featuring their Wedding Cake Munchkins. They will be offering these festive pieces in limited-edition ring boxes, crafted in their signature pink and orange colours.
Customers purchasing a 25 or 50-count order of Munchkins will receive a complimentary ring box containing a Wedding Cake Munchkin, which boasts the flavour profile reminiscent of celebratory wedding cakes adorned with festive sprinkles. This offer is available while stocks last, generating a fun twist for couples planning their proposals during this time.
Vera Wang, the renowned fashion designer, has taken on the role of “Chief Proposal Officer” for Dunkin’s initiative. In a unique contest, guests are encouraged to share their proposal stories, be they for engagements or other significant moments, for a chance to win a bespoke bridal gown created by Wang. The lucky winner will also have their Dunkin’ order embroidered inside the dress, adding a personal touch to the experience.
This contest will take place from 20 March until 3 April, encouraging customers to engage with the brand on social media platforms like Instagram and TikTok. Participants are asked to incorporate the Dunkin’ ring box into their proposal moment and share their stories online, tagging both @dunkin and @verawanggang while using the hashtag #DunkinVeraWangcontest.
In summary, Carvel’s celebration of the Flying Saucer’s 75-year legacy is not only a reflection of its enduring popularity but also an exciting event for ice cream lovers. Paired with Dunkin’s whimsical proposal-themed promotion, March is proving to be an exciting month for fans of both brands. Whether indulging in a nostalgic Flying Saucer or participating in a sweet proposal moment, customers are in for a treat during this celebratory period.