Paige Lorenze, a prominent social media influencer and soon-to-be wife of tennis player Tommy Paul, is gearing up for an exciting new chapter in her fashion venture, Dairy Boy. In a recent conversation with PEOPLE, Lorenze unveiled details about her latest partnership with Celsius and the launch of her forthcoming DB Sport collection, which promises a fresh take on active-inspired clothing.
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At 28 years old, Lorenze is no stranger to the fashion world, having built a brand that resonates with her followers and fans. With the new collection, she aims to bridge the gap between performance wear and everyday style, noting that the garments are not traditional activewear but rather inspired by an active lifestyle. This reflects Lorenze’s personal experiences and her desire to create pieces that meet the needs of modern individuals who appreciate both functionality and fashion.
Drawing on her background as a former alpine skier, Lorenze expresses confidence in her insights regarding sports-related clothing. She mentions that the DB Sport line incorporates thoughtful design elements, such as built-in sports bras and performance materials, to cater to the sporty, yet stylish consumer. “I think I just have such authority to speak on as being an athlete, and then I’m marrying an athlete,” she explains, highlighting her credibility in the industry and the trust her audience places in her products.
While the new collection offers utilitarian benefits, Lorenze emphasises that it is not exclusively for the athletic crowd. “Tommy’s mum and my mum both love and wear the brand, and that is important to me because these are core items you can have in your closet,” she states. Lorenze aims to create clothing that appeals to women in their twenties, while still maintaining a timeless quality that resonates with all generations.
As a designer, Lorenze is keenly aware of the evolving nature of style and aims to reflect this growth in her offerings. She suggests that her designs mirror her own personal journey, showcasing her influences and experiences. Notably, she mentions taking inspiration from older generations, such as her mother’s and grandmother’s wardrobes, which have impacted her design perspective.
“I believe that it is reflective of where I’m at in my life,” Lorenze shares. Her commitment to inclusivity in fashion is evident, as she seeks to create pieces that are stylish and accessible for a wide range of consumers. The blend of contemporary trends and classic elements encourages a diverse audience to embrace the Dairy Boy brand.
In addition to the DB Sport collection, Lorenze’s collaboration with Celsius complements her active lifestyle, providing her with the energy needed to juggle her various projects. This partnership not only fuels her ambitions but also aligns well with the ethos of her brand, further establishing her credibility in the sports and lifestyle sectors.
As Lorenze continues to evolve her brand and share her unique vision with the world, her influence as a fashion leader is undeniable. With the impending launch of Dairy Boy’s newest collection, she looks forward to creating designs that resonate with her audience while honouring the styles of previous generations. Her journey reflects a harmonious blend of personal experience, family influence, and an unwavering commitment to fashion that meets the needs of a diverse clientele.
As the release date approaches, fans and fashion enthusiasts alike are eager to see what Lorenze has in store for her latest designs. With her expertise and passion driving the brand forward, Dairy Boy is set to make a significant impact in the fashion industry, appealing to a wide range of consumers seeking both performance and style.