In a delightful revelation, Ariana Grande has offered her fans an unexpected look at her natural curly hair. The 32-year-old singer and actress showcased her brunette locks in an Instagram video posted on March 4, 2023, where she was promoting her cosmetics line, r.e.m. beauty. The video features Grande wearing a face mask while discussing various lip products she keeps in her handbag, a playful insight into her daily life.
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In the clip, Grande’s shoulder-length, bouncy curls are a striking departure from the sleek hairstyles she has become known for over the years. This glimpse into her natural appearance comes following a lengthy period where she sported a blonde hue for her role as Glinda in the two-film adaptation of the musical “Wicked,” a journey that began in 2020 and concluded in October 2025, when she returned to her original brunette.
The video is a candid moment, with Grande saying, “Guys I’m going through my purse, and I think it’s actually crucial that you see — I want you to know how many things in my bag are lip products.” She adds casually, “Getting ready for work, but that felt important to share.” Alongside her new hair look, Grande sports a sweater that hints at her upcoming role in the fourth instalment of the “Fockers” film series, igniting excitement among her fans ahead of its planned release on November 25.
Ariana Grande’s hair journey has been a notable part of her public persona. From her early days on Nickelodeon’s “Victorious,” where she dyed her hair an eye-catching red, to the iconic high ponytail which became a defining feature of her pop star image, Grande has experienced dramatic transformations. The dedication to altering her hair frequently took its toll; in a 2014 post, she shared the struggles she faced with hair damage, explaining that she had to bleach and dye her hair every couple of weeks while playing the character Cat Valentine.
In her comments, Grande elaborated on the effects of these transformations, saying, “As one would assume, that completely destroyed my hair.” She also candidly discussed her attempts to try wig and weave options, ultimately finding them uncomfortable and undesirable. “So as annoying as it is for y’all to have to look at the same hairstyle all the time, it’s all that works for now,” she stated at the time, emphasising her comfort with keeping the classic ponytail.
In a 2020 interview with Zach Sang, Grande delved deeper into her self-identity in relation to her hair. She described her natural hair as “a humongous curly, curly pouf,” revealing that very few people have seen it, and further adding, “It’s cute, and it reminds me of me as a kid. It’s who I am, privately.” This statement highlights the personal significance of her natural hair, contrasting sharply with her cultivated public image.
Grande’s forthcoming projects add to her diverse portfolio, including her “Eternal Sunshine” tour, which is slated to commence on June 6 in Oakland, California. As fans await this tour, the latest snippet from her life offers a refreshing perspective on the person behind the pop star persona.
The singer-actress continues to evolve as an artist, creatively expressing herself whilst sharing snippets of her authentic self with her audience. With such a rich history and a promising future ahead, Grande remains a multifaceted figure, balancing her commitments in music and film, while also celebrating her personal journey.
As Ariana Grande prepares for her next chapter in both her career and personal life, fans worldwide can expect to witness not just her musical prowess, but also a continued evolution of her identity, hair journeys included.