San Antonio Spurs centre Luke Kornet has voiced his objections to a forthcoming promotional event by the Atlanta Hawks, which celebrates a local strip club known as Magic City. The controversy surrounding the “Magic City Monday” initiative has prompted Kornet to publicly call for its cancellation, framing the issue as fundamentally linked to the dignity and treatment of women within society.
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Scheduled for a one-night event during the Hawks’ game against the Orlando Magic on March 16, the promotion has sparked considerable debate. In his Medium post, Kornet emphasised that the Atlanta-based strip club, which proudly identifies itself as “Atlanta’s premier strip club,” should not be celebrated by a sports franchise. He questioned the appropriateness of aligning such an establishment with the values the NBA should uphold.
Kornet expressed his disappointment that the Hawks’ promotional material did not acknowledge the club’s adult entertainment associations, stating, “I would like to respectfully ask that the Atlanta Hawks cancel this promotional night with Magic City.” The player argued that the NBA should cultivate an environment that is protective of women and reflective of their contributions to the league.

The centre went on to elaborate on the potential harms of the adult entertainment industry, highlighting that many women involved in such professions face abuse, harassment, and violence. He urged the fan community to speak out against the promotion and join him in calling for its cancellation. Kornet emphasised the need for the league to avoid complicity in any scenario that could objectify or mistreat women.
The promotion has ties to the Hawks’ principal owner, actress Jami Gertz, who has recently produced a STARZ docuseries titled “Magic City: An American Fantasy.” In a statement accompanying the announcement of the event, Gertz described the venue as an iconic part of Atlanta’s culture that has left an indelible mark on the city. The event will also feature a live recording of Gertz’s podcast, which aims to explore the club’s cultural significance in music and sports, and will include appearances by various well-known artists.
Following Kornet’s stance, Golden State Warriors star Al Horford has expressed his support for the Spurs centre. He shared Kornet’s post on social media and praised his perspective, reinforcing the idea that athletes stand together when it comes to advocating for social issues.
Kornet’s advocacy reflects a personal commitment to ensuring that women are respected and valued. Friends and teammates have recognised the centre’s character off the court. Payton Pritchard, former Celtics player and current guard for the Portland Trail Blazers, remarked, “He is an unbelievable person, cares a lot for people and will be there for anybody,” highlighting Kornet’s commitment to taking a stand for what he believes in.
As the Hawks prepare for the event, a spokesperson for the franchise has not provided a comment regarding Kornet’s appeal, leaving open the question of whether the promotion will proceed as planned amidst rising scrutiny.
In an era where athletes are increasingly using their platforms to advocate for social justice issues, Kornet’s actions resonate within the wider conversation about respect for women in sports and entertainment. The debate over “Magic City Monday” is reflective of the ongoing efforts to foster a culture of dignity and accountability, both in professional sports and society at large. As Kornet implores fans to join him, the emphasis remains on a collective responsibility to protect and uplift women in all spheres of life.
