**Burberry Celebrates 170 Years with Star-Studded Campaign Featuring Iconic Trench Coat**
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Burberry has unveiled a captivating campaign featuring a host of celebrities in celebration of the brand’s 170th anniversary. This new initiative spotlights the iconic trench coat, a classic symbol of British fashion and craftsmanship that has become synonymous with the luxury label.
Supermodel Kendall Jenner, musician Teyana Taylor, and actor Jonathan Bailey are among the prominent figures who donned the signature Burberry trench coat in an exquisite series of black-and-white portraits, captured by renowned photographer Tim Walker. The campaign, titled “The Trench: Portraits of an Icon,” serves not only as a tribute to the iconic garment but also as a nod to the rich heritage of the Burberry brand.
Daniel Lee, the brand’s chief creative officer, expressed his enthusiasm for the project in a press statement, stating, “To celebrate the Burberry trench, an icon of British style and fashion, we invited friends from across the creative world to bring it to life. This is a tribute to Burberry—a symbol of British style and craftsmanship—and a thank you to the skilled individuals behind every coat.”
Each of the featured models showcases the trench coat in their unique style, illustrating its versatility. Some opted for a buttoned-up look, while others adopted a more relaxed approach. The campaign even features playful scenes where models are seen enjoying the “rain,” complete with coordinating Burberry umbrellas bearing the brand’s famous House Check print.
The history of Burberry’s iconic trench coat dates back to 1879, when the brand’s founder, Thomas Burberry, invented gabardine, a revolutionary fabric that would later become a key element in the construction of the trench coat. The Heritage Collection boasts five distinct silhouettes, including the well-known Kensington, Waterloo, and Chelsea styles, as well as the Camden car coat and a contemporary addition—the Mayfair trench.
In addition to the original designs, Burberry continues to innovate with fresh interpretations of its classic trench coats. New silhouettes such as the Fitzrovia trench and the Ellingham car coat feature wider sleeves and fuller skirts, appealing to modern sensibilities while maintaining the essence of the brand.
All trench coats from the Heritage Collection are crafted at Burberry’s long-established Castleford facility, where the garments have been produced for the past half-century. The fabrics that make up these iconic pieces are woven at the Burberry Mill located in Keighley, Yorkshire, ensuring that each coat represents the brand’s commitment to quality and craftsmanship.
Alongside the likes of Jenna, Taylor, and Bailey, several other personalities are also part of this campaign. Agyness Deyn, Alva Claire, Daisy Edgar-Jones, Little Simz, and Rosie Huntington-Whiteley are just a few of the names that feature in this celebration, each representing the timelessness of the trench coat within various cultural contexts.
The campaign further includes a documentary-style video featuring the stars, which captures the essence of the Burberry brand and its storied trench coats. Accompanied by the iconic track “Sing” by Blur, this video adds an additional layer of depth and nostalgia to the campaign.
Joshua Schulman, the CEO of Burberry, shared his thoughts on the significance of the trench coat within the brand’s history and identity: “The Burberry trench coat stands as one of the most iconic signifiers of our brand, and this campaign tells its timeless story—a story rooted in craftsmanship, innovation, and authenticity that have defined us for 170 years.”
In tandem with the campaign’s launch, Burberry plans to introduce new window displays and pop-up events worldwide, inviting fans and consumers to engage with the brand and its rich legacy. These initiatives are designed not only to celebrate the past but also to inspire a new generation of individuals to embrace their unique style while remaining unmistakably Burberry. As the brand moves into its next chapter, it is clear that the trench coat will continue to be a central figure in showcasing the best of British fashion.