In a remarkable turn of events, internet sensation Romeo, a TikTok creator who uses they/them pronouns, has transformed their life through a catchy jingle for Dr Pepper. The video, which went viral last December, has since gained an astonishing 140 million views, capturing the attention of the beverage company. As a result, their jingle was featured in a commercial that aired during the College Football Playoff National Championship game on January 19, 2026.
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Romeo’s viral fame has opened doors to numerous opportunities, including a collaboration with Vita Coco, a coconut water brand. Their new jingle, “Vita Coco, you’ll go loco because it’s so dang delicioso!” quickly resonated with audiences, further amplifying their presence on TikTok. The success of this tune eventually led Romeo to the Super Bowl, where they attended the event as a guest of Vita Coco.
Reflecting on their rapid rise to fame, Romeo expressed surprise at how quickly their life has changed. “There’s always an intention to end up somewhere further than where you started from,” they remarked, acknowledging the unexpected nature of their journey. While they had previously engaged in music throughout their youth, including participation in church choirs and musical theatre, the idea of writing jingles was never part of their vision until now.
The recognition that comes with their newfound popularity has been overwhelming for Romeo. At the Super Bowl, they were greeted by fans who recognised them, which added an exciting layer to the experience. “My family has been through a lot with me, and this was a little victory moment for all of us,” they shared, highlighting their family’s support as crucial in this journey.
The opportunities have not been limited to the Super Bowl; Romeo’s jingle for Vita Coco was also showcased on a large screen in Times Square. They have ventured on a road trip with Hyundai after creating a jingle for the car brand, further demonstrating the impact of their viral success. Numerous celebrities, including Charlie Puth, have also interacted with their content, solidifying Romeo’s presence in the entertainment industry.
Despite the whirlwind of events, Romeo remains grounded about the nature of their fame. They aim to advocate for mental health while navigating the pressures of viral fame. They maintain a responsible approach to their social media engagement, ensuring that they disconnect from the incessant demands of online interaction when necessary. “I try to put my phone down after a while and make sure I’m not always obsessed with the views or likes,” they explained.
In addition to their jingle-writing, Romeo has aspirations beyond this genre. They are keen to explore stand-up comedy and create original experimental music, hoping to break free from the confines of being solely recognized for jingles. “I’m just focusing on being an authentic voice for brands while branching out,” they stated, eyeing the future with optimism.
While Romeo expresses gratitude for the opportunities that have come their way, they are also excited about the possibilities that lie ahead. With a strong commitment to their craft and a desire to remain true to themselves, they are determined to make the most of their newfound platform while also enjoying the journey ahead. The creativity and talent that led to their initial rise seem only to be the beginning of what could be a flourishing career.
As they continue to explore the realms of music and comedy, Romeo is optimistic about the future and eager to see where their creative instincts will lead. The journey of this TikTok star is a testament to the power of social media in shaping lives, proving that even the simplest of ideas can catalyse extraordinary opportunities.