Chloe Sexton, a popular TikTok baker known for her venture Chloe’s Giant Cookies, has recently found herself embroiled in a legal dispute that she revealed to her followers last week. Announcing her participation in Gordon Ramsay’s competitive baking show, ‘Next Level Baker,’ Sexton claimed she received a cease and desist notice regarding her business name from another company with a similar title. The controversy began in November 2025, shortly after her show appearance was announced.
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In a TikTok video shared on February 20, Sexton addressed her 2.8 million followers about the cease and desist threat she received. She recounted how her legal team initially suggested that she ignore the complaint, noting that there are numerous other businesses with names that include both “Chloe” and “Cookies.” Sexton stated, “With the help of my lawyer, we have solidly proved that for many years, there have been over 25 businesses operating with similar naming conventions. They are not facing lawsuits, but I am.”
Sexton’s journey to popularity began during the COVID-19 pandemic, a challenging time when she lost her job while pregnant and dealt with the loss of her mother to brain cancer. Raising her younger sister, who is now 11, Sexton turned to baking and social media to not only support her family but also create a successful business. The emotional connection she shares with her audience is evident, as she expressed gratitude for their support in growing her venture.
In her emotional address to fans, she explained the personal stakes involved in the legal battle. “The internet blew my life up and made me incredibly successful,” she expressed, revealing that her thriving cookie business significantly aided her family’s situation during a dark time. Whilst grappling with the potential ramifications of a legal fight, Sexton voiced her determination to stand firm against the lawsuit.
In an update regarding the situation, Sexton mentioned receiving further communications in January that contained several demands aimed at avoiding litigation. Disconcertingly, she noted that the figures behind the lawsuit are not named Chloe, which she found peculiar. Despite reaching out in hopes of resolving the matter through direct conversation rather than legal channels, she claimed that the opposing parties showed little interest in dialogue.
Although Sexton contemplated changing her business name in response to the situation to protect her family, she ultimately decided against it. “I would be lying if I said I had not considered just doing a clean break,” she admitted. “Ultimately, I want to set an example for my sister—that what you’ve worked for is worth fighting for, especially if it bears your actual name.”
In light of the legal hurdles she faces, Sexton initiated a GoFundMe campaign titled “Protect Chloe’s Giant Cookies,” seeking to raise funds for legal consultations and potential court filings. Originally targeting £25,000, she has since raised the goal to £50,000, surpassing her objective with pledges from her supportive online community.
While the original company that issued the cease and desist has not commented on the situation, Sexton remains committed to sharing her journey with her followers. “My family comes first, but I owe it to myself and to my mother to at least fight,” she affirmed.
As Chloe Sexton navigates this challenging chapter in her entrepreneurial journey, her resilience is a testament to the spirit of small business owners who face everyday challenges. By openly discussing her experience, she hopes to inspire others who may find themselves in similar predicaments, reaffirming the notion that hard work and perseverance deserve to be defended.
In a world where small businesses often face daunting obstacles, Sexton’s story not only sheds light on her personal battle but underscores the importance of community support in overcoming adversity.