In a remarkable moment captured on video, Ziggy Murphy, a lifelong vegetarian, experienced the taste of meat for the very first time, spurred on by a birthday bet among friends. The event, which included a $120 steak, quickly gained attention online, creating a viral sensation that showcased the intersection of dietary principles, friendship, and a willingness to step outside one’s comfort zone.
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Ziggy Murphy has abstained from meat throughout his life, firmly rooted in principles instilled in him during childhood. This long-held conviction made the moment he decided to try steak particularly significant. His friend, Ben Lazarus, documented the experience, recognising its importance for Murphy. Lazarus said, “I knew I was witnessing something my friend had never done before,” highlighting how impactful the moment was for both friend and observer.

The video shows Murphy taking his first tentative bites, initially revealing little in the way of reaction. Lazarus expressed surprise at the delay in Murphy’s response, stating, “I would think that something as novel as eating meat for the first time would cause an immediate reaction.” When Murphy finally did respond, his feelings reflected a more measured curiosity than expected.

Murphy explained to People magazine that his decision to try meat was not driven by curiosity or a desire to change his long-standing vegetarian diet. Instead, it stemmed from an unexpected bet during a birthday dinner, where he jokingly promised to sample the steak if his friends ordered the priciest item on the menu. To his surprise, the group welcomed the challenge and rallied together to chip in for the lavish dish, placing the responsibility squarely on his shoulders.
Prior to the momentous occasion, Murphy needed some reassurance. He noted that learning the steak had been given “ultra premium treatment” helped ease his moral qualms about the situation. The steak’s reputation for quality piqued his interest, and he had always wondered what the taste of meat might be like.
Upon taking his first bites, Murphy’s experience met his expectations but differed from the revelatory experiences others described. He noted that the most surprising aspect was the texture, labelling it “extremely chewy,” which was unfamiliar for someone who had never before consumed meat. In terms of flavour, he remarked that it tasted “extremely similar to imitation meats,” leading him to question if further exposure would be required to fully appreciate the complexity that his friends often extolled.
As the tasting concluded, Lazarus braced for the possibility that Murphy could experience unpleasant side effects, a common concern among lifelong vegetarians attempting meat for the first time. However, Murphy only reported feeling “a little gross” after trying three pieces, rising above the anticipated discomfort.
Reflecting on the entire experience, Murphy stated that the night served to broaden his culinary horizons without altering his identity. He affirmed his commitment to vegetarianism and suggested that, while he may consider eating meat again under rare circumstances, his dietary choices would remain grounded in principle rather than the temptation of new flavours.
This encounter highlights not only the dynamics of friendship and peer influence but also underscores the deeply personal nature of dietary choices. Murphy’s decision to sample meat, albeit in a carefully considered and unique context, showcases the potential for growth and change, even within established beliefs. As he continues his vegetarian journey, the moment stands as a memorable milestone, symbolising a blend of curiosity, camaraderie, and a steadfast adherence to his values.
