NYC Influencer’s Heartwarming Mission to Help Shelter Dogs Find Forever Homes
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Bryan Reisberg, a prominent influencer in New York City, has captured the hearts of many by embarking on a unique and heartwarming mission to help shelter dogs find loving families. While Reisberg initially gained fame for his adorable corgi, Maxine, whom he carried around the city in a backpack, his latest endeavour involves taking shelter dogs for adventures in his specially designed canine backpack.


The New York City-based filmmaker and entrepreneur has been featuring these rescue dogs on his social media accounts, @madmax_fluffyroad and @heylittlechonk, in a bid to connect them with potential adopters. Through his efforts, Reisberg has successfully facilitated the adoption of 11 shelter dogs, thanks to the exposure they received on his platforms. His impactful videos have not only increased adoption rates but have also raised awareness for animal rescue organisations such as Best Friends Animal Society.
Reisberg’s journey towards becoming a catalyst for animal adoption began back in 2015 when he and his wife gifted each other a fluffy corgi named Maxine for their wedding. Sharing Maxine’s adventures on public transport quickly garnered a significant following of dog lovers on social media, with notable figures like Ed Sheeran expressing interest in meeting the canine celebrity.
Inspired by a friend, Reisberg extended his passion for animals to include shelter dogs, taking them on exciting outings around the city. Teaming up with organisations like Best Friends and Animal Care Centers of NYC, Reisberg’s concept of showcasing adoptable dogs in a fun and engaging way has proven to be highly successful in finding them forever homes.
The innovative “Adventure Buddy” program, initiated by Best Friends following Reisberg’s lead, involves a carefully curated day out in the city with an adoptable pooch. From walks in Central Park to subway rides for toy shopping, Reisberg’s outings are not only enjoyable for the dogs but also capture the hearts of his growing audience.
Reisberg’s dedication to his cause is further evident in the design of his customised dog backpack, Little Chonk, which prioritises comfort and safety for both pets and owners alike. The positive feedback from customers who have used Little Chonk reflects the impact of Reisberg’s work in enhancing the bond between pets and their owners.
Looking ahead, Reisberg has plans to distribute Little Chonk bags to shelters to support their own adventure buddy programs, underscoring his commitment to making a lasting difference in the lives of shelter animals. Through his endeavours, Reisberg hopes to inspire others to show unconditional love and care towards pets in need, fostering a community of animal lovers dedicated to improving the welfare of animals in need.
In a world where social media often amplifies negative narratives, Bryan Reisberg’s heartwarming initiative serves as a beacon of hope, showcasing the power of compassion and positivity in making a meaningful impact on the lives of shelter dogs and their adoptive families. His story serves as a reminder of the transformative power of love and kindness, transcending virtual platforms to create real-world change for our furry friends.
