The year 2025 has brought a plethora of new and exciting pet products to the market, and to help pet owners make informed decisions, PEOPLE staffers and their beloved furry companions have put these products to the test. From toys to treats to accessories, the team at PEOPLE, alongside their cats and dogs, have rigorously assessed the latest offerings in the pet industry to determine the top performers for the year. The testing process involved weeks of slobbering, gobbling, snoozing, and clawing, resulting in a comprehensive list of winners in 19 different categories for the PEOPLE Pet Product Awards 2025.
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This year’s selection of pet products has truly impressed both pets and their owners, with innovative designs and functionalities that cater to the needs and preferences of our four-legged friends. The winners were selected based on their ability to engage and entertain pets, as well as their durability and practicality in everyday use. The collaboration between PEOPLE staffers and their pets provides a unique perspective on how these products fare in real-life scenarios, ensuring that only the best products receive recognition through the awards.

The winning products cover a wide range of categories, including pet beds, treats, toys, fountains, feeders, and leashes, each offering something special and unique to enhance the life of pets and their owners. From luxurious pet beds that provide comfort and support to interactive toys that stimulate cognitive abilities, these products have been tested and approved by discerning feline and canine critics. The awards highlight the standout features of each product and how they contribute to the overall well-being and happiness of pets.

Some of the notable winners include the Bedsure Supportive Dog Couch for Best Large Pet Bed, described as providing exceptional support and comfort for pets, and the Quirky Kitty Pizza Puzzle Cat Toy for Best Puzzle Feeder, offering an engaging and interactive feeding experience for feline companions. The awards also recognise products like the Pet Passion Three’s Company Toy Set for Best Plush Dog Toy, praised for its high-quality and durable construction, and the KONG Safety Harness for Best Dog Harness, known for its secure and reliable design.
With pet ownership on the rise and the growing demand for top-quality pet products, the PEOPLE Pet Product Awards serve as a valuable resource for pet owners seeking to enrich the lives of their furry companions. The rigorous testing process conducted by PEOPLE staffers and their pets ensures that only the most exceptional products receive recognition, providing consumers with confidence in their purchasing decisions. The awards also reflect the dedication and passion of the pet industry in creating innovative and functional products that cater to the evolving needs of pets and their owners.
As pet owners continue to prioritise the well-being and happiness of their animal companions, the PEOPLE Pet Product Awards play a crucial role in highlighting the best products that contribute to a fulfilling and enriching pet ownership experience. From innovative toys to practical accessories, these award-winning products set the standard for excellence in the pet industry, showcasing the ongoing commitment to enhancing the lives of pets everywhere. The PEOPLE Pet Product Awards 2025 celebrate the best new pet products of the year, tested and approved by those who know pets best – the PEOPLE staffers and their furry friends.
