Pop-Tarts Bowl Introduces Live Voting for ‘The Biggest Sacrifice Ever’ in Upcoming Event
:max_bytes(150000):strip_icc():format(jpeg)/pop-tarts-bowl-121725-fa2303a00e934dfb93876141b44e04a0.jpg)
Pop-Tarts Bowl, an exciting annual event, is set to include a unique twist this year with live voting for ‘The Biggest Sacrifice Ever.’ The highly anticipated showdown is scheduled to take place later this month and promises to engage fans like never before.
On December 27, 2025, the 2025 Pop-Tarts Bowl will see a face-off between Georgia Tech and BYU, competing for what has been dubbed as “The People’s National Championship.” The game will be aired at 3:30 p.m. EST on ABC, bringing the thrilling action to screens across the nation.
During the event, fans will have the opportunity to participate in live voting to choose the sacrificial Edible Mascot team. The competition will feature Team Sprinkles against Team Swirls, offering viewers a chance to have their say in determining which team gets devoured once the game concludes.
To cast their votes, viewers can simply text either “SPRINKLES” or “SWIRLS” to 21523 when voting opens at the beginning of the game. The results will be unveiled at the conclusion of the match, with the winning team celebrating with the beloved Pop-Tarts Bowl tradition of sacrificing the edible mascot.
In addition to the exciting voting process, Pop-Tarts is introducing a limited-edition Team Sprinkles vs. Team Swirls Tailgate Pack. This collector-style pack will feature full-sized packages of all six Edible Mascot flavors that will be showcased during this year’s game, including a variety of delicious options such as Protein Slammin’ Strawberry and Frosted Hot Fudge Sundae.
Fans will have the chance to win this exclusive tailgate pack by visiting @PopTartsUS on Instagram between December 18 and December 21, bringing the thrill of the bowl game straight to their own watch parties. The brand aims to create unforgettable moments and engage its passionate fan base through this interactive experience.
According to Leslie Serro, the Vice President of Marketing for Pop-Tarts, this year’s event is all about empowering fans to make decisions and immerse themselves in the game day festivities. The goal is to offer a unique and memorable experience for Pop-Tarts enthusiasts, whether they are participating in the voting process or recreating the excitement at home.
Apart from the voting aspect, Pop-Tarts is elevating the game day experience with additional activities and offerings. The Pop-Tarts Bowl Fan Fest will kick off outside Camping World Stadium, setting the stage for a day filled with fun and excitement. Fans can also enjoy a Mascot Cam livestream, providing behind-the-scenes access to sideline action throughout the game.
In-stadium concessions are set to feature a range of innovative and delectable treats, including Loaded Pop-Tarts toaster pastries, Pop-Tarts Nachos, and deep-fried Pop-Tarts. Returning fan favorites such as Bavarian pretzels and Pop-Tarts trifles will also be available, enhancing the overall food experience for attendees.
With the upcoming Pop-Tarts Bowl event offering a blend of excitement, competition, and delicious treats, fans can look forward to a memorable and engaging experience that celebrates their love for the iconic brand. Stay tuned for the final showdown and the ultimate sacrifice in this unique and interactive game day event.