Actress Milana Vayntrub, famously known as ‘Lily from AT&T,’ has successfully raised $500,000 to support victims of the devastating Los Angeles wildfires through an innovative fundraising campaign. Vayntrub, who portrays Lily Adams in AT&T commercials, launched this initiative by offering exclusive and ‘flirty’ photos of herself in exchange for donations towards wildfire relief efforts.
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The 38-year-old actress took to Instagram to share her heartfelt motivation behind the fundraising project, stating, “After the L.A. fires this year, I saw that what people really needed was some cash. So I wondered if you and me could try something ridiculous & team up to help the people affected.” Her online platform, Only Philanthropy, has been instrumental in continuing to raise much-needed funds for the cause.
In a bid to make a difference in her community almost a year after the wildfires wreaked havoc in Los Angeles, Vayntrub shared her unique approach to fundraising. By offering exclusive and alluring photos of herself in exchange for donations to a single mom’s GoFundMe account, she managed to raise an astounding $170,000 in just four days. The impact of her efforts was tangible, with the funds assisting the single mom in replacing essential items, securing long-term housing, and ensuring her disabled son could receive critical medical care.
The actress’s commitment to aiding those affected by the wildfires did not stop there. Partnering with My Tribe Rise, Vayntrub spearheaded a fundraiser that accumulated an additional $350,000. This organisation is dedicated to assisting elderly, disabled, and under-insured survivors in rebuilding their lives post-disaster. Through real grants given to fire survivors, Vayntrub and her supporters witnessed firsthand the tangible difference their contributions were making in the lives of those in need.
Expressing her gratitude and determination to amplify her charitable impact, Vayntrub turned to her followers for suggestions on future causes to support through Only Philanthropy. The actress highlighted the collective achievement of raising over half a million dollars together and encouraged her community to expand this initiative further, welcoming more creators to join the cause.
Only Philanthropy, Vayntrub’s online fundraising platform, operates on a tiered payment system where each donation level escalates in its ‘flirtatious’ offerings. Donors contributing $1,000 are treated to a signed Polaroid from Vayntrub’s exclusive photoshoot, providing a unique and personal touch to the fundraising experience.
The actress’s impactful fundraising efforts have not only provided critical support to wildfire victims but have also fostered a sense of community and empowerment among her supporters. Through her innovative approach, Vayntrub has demonstrated the profound impact that collaboration and creativity can have in addressing pressing societal challenges.