Olivia Culpo’s NFL Collection for Abercrombie Honors Princess Diana
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Olivia Culpo, the model and actress, has recently collaborated with Abercrombie & Fitch to design a collection inspired by vintage football fan aesthetics. The surprising tie-in to this collection is the influence of Princess Diana’s iconic ’90s athleisure style.

As part of the ‘In Her Own League’ campaign, Culpo, who is married to San Francisco 49ers running back Christian McCaffrey, has crafted three sporty-chic pieces in the team’s colours. She is joined in the campaign by other NFL significant others, including Olympian Chloe Kim, podcast host Allison Kucharczyk, and nurse Brooklyn Adams.
Drawing inspiration from the 1990s era, Culpo highlighted one of Princess Diana’s most remembered athleisure looks – her mock neck turtleneck and biker shorts. Culpo’s designs with Abercrombie include a camisole, leather jacket with patches, and an oversized mock neck sweatshirt, all reflecting a lived-in and nostalgic feel suitable for game days.
Abercrombie & Fitch, the official fashion partner of the NFL, collaborated with Culpo to create merchandise that resonates with fans’ sense of nostalgia and style. Culpo’s designs feature the traditional gold and scarlet colours associated with the 49ers, but fans of other teams can also find apparel curated for them.
The collaboration also reflects Culpo’s evolution in style as a new mom to daughter Colette McCaffrey. Practicality and comfort now play a significant role in her designs, accentuated by a focus on utility for moms on the go. Culpo’s camisole design in the collection reflects this need for ease and simplicity in wardrobe choices.
Balancing comfort and couture, Culpo aims for her creations to be timeless pieces that fans can repeatedly reach for, emphasizing practicality and endurance. Her advice for putting together game day outfits centres on choosing a key item to build the look around, simplifying the process for busy days.
Olivia Culpo’s NFL-inspired collection is available both online and in stores. Culpo’s collaboration with Abercrombie & Fitch showcases a blend of nostalgia, practicality, and comfort, catering to football fans who appreciate timeless fashion pieces.
In conclusion, Olivia Culpo’s NFL collection for Abercrombie pays homage to Princess Diana’s influential style while simultaneously addressing the evolving needs of modern-day fashion and practicality. This collaboration merges sporty aesthetics with everyday comfort, creating a line of clothing suitable for fans both on game days and everyday wear.
