Starbucks’ Viral Bearista Cups Are Back! Here’s How to Score Yours

Starbucks’ Popular Bearista Cups Making a Comeback

Starbucks has announced the return of its popular Bearista Cold Cup, much to the excitement of fans. The bear-shaped glassware became a viral sensation after its initial release on November 6, selling out quickly across the nation. Now, Starbucks is bringing back the Bearista Cold Cup as part of the Starbucks for Life Merrython, an online game where customers have the chance to win various prizes.

The Starbucks for Life Merrython is set to run from Monday, December 8, to Sunday, January 4, 2026. Reward members can participate in the month-long event, entering sweepstakes each week and playing games to win rewards such as Stars (reward points), gift cards, and free treats like cake pops. The grand prize up for grabs is the coveted Starbucks for Life, granting four lucky winners free food or beverages from Starbucks every day for the next 30 years.

Alongside these exciting prizes, Starbucks enthusiasts are buzzing about the 17,000 Bearista Cold Cups available to be won. Priced at $30, the Bearista Cold Cup captured the attention of customers when it was first unveiled as part of the holiday merchandise lineup. Despite the cups selling out rapidly upon their initial release, Starbucks has now made them accessible again through the online game.

Some customers had expressed disappointment over the limited availability of the Bearista Cold Cup during its November launch, with reports of certain locations having only a few cups in stock, leading to speculation that employees were keeping them for themselves. However, Starbucks clarified that they had distributed more Bearista cups to stores than almost any other holiday item and apologised for any inconvenience caused to customers.

For those who missed out on securing a Bearista Cold Cup during the initial release and the ongoing Starbucks for Life Merrython, there are alternative options available. Resale websites are listing the sought-after cups for as much as $49,000, while similar designs can be found for a fraction of the price at stores like Walmart or online platforms such as Amazon and Etsy.

The Bearista Cold Cup frenzy demonstrates the strong connection customers have with Starbucks’ limited-edition merchandise. Despite the challenges faced with supply and demand, Starbucks remains committed to offering innovative and exciting products to its loyal fan base. With the Bearista Cold Cup making a triumphant return, it’s clear that the demand for unique and eye-catching merchandise from Starbucks shows no signs of slowing down.

In conclusion, the reappearance of Starbucks’ Bearista Cold Cup through the Starbucks for Life Merrython has reignited enthusiasm among customers who missed out on this coveted item. As fans eagerly participate in the online game for a chance to win one of the 17,000 Bearista Cold Cups, Starbucks continues to engage its audience with exclusive and sought-after merchandise, reinforcing its position as a beloved brand in the coffee industry.