Chappell Roan Named Global Ambassador for MAC Cosmetics
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Singer-songwriter Chappell Roan has recently been announced as the new global ambassador for MAC Cosmetics. This exciting partnership marks a significant milestone in Roan’s career as she delves into the world of beauty campaigns on a global scale.
Roan, known as the Midwest Princess, expressed her excitement about the collaboration, stating that working with MAC feels like a full circle moment for her. She remarked that the brand has always been inclusive and welcoming to individuals like herself who value art, queerness, and self-expression. The singer highlighted the special relationship she has built with the MAC team over the years, emphasizing their support and collaboration in this new venture.
The artist’s journey with MAC Cosmetics began with memorable makeup looks for major events such as the Grammy Awards, MTV Video Music Awards, and Saturday Night Live. Makeup artist Andrew Dahling, who worked with Roan on these occasions, described her style as embodying “goddess energy” and achieving a blend of modernity and glamour.
The debut MAC campaign featuring Chappell Roan was shot by the renowned photography duo Inez & Vinoodh. The campaign showcases Roan in a signature theatrical look characterised by a white base, shaved eyebrows, and a striking lip colour combination. Dahling drew inspiration from film-noir aesthetics and 1930s military influences to create a powerful, androgynous appearance for Roan.
MAC’s Global Creative Director, Nicola Formichetti, praised Roan as a dynamic and influential artist who uses beauty as a platform for emotional storytelling. Formichetti lauded Roan’s commitment to authenticity, queer joy, and fearless self-expression, values that resonate with MAC’s inclusive ethos of celebrating diversity and individuality.
Aïda Moudachirou-Rebois, MAC Cosmetics SVP and Global General Manager, shared the brand’s enthusiasm for partnering with Roan, citing her resilience and captivating presence as key reasons for the collaboration. The appointment of Roan as a global ambassador aligns with MAC’s ongoing commitment to championing diverse voices and narratives within the beauty industry.
Roan’s association with MAC Cosmetics follows a recent trend of prominent musicians and performers joining forces with beauty brands to create impactful campaigns and collaborations. The partnership signifies a fusion of music, art, and beauty, highlighting the creative synergy between different forms of artistic expression.
As Roan embarks on this new chapter with MAC, fans and beauty enthusiasts can anticipate innovative and inspiring beauty initiatives that reflect Roan’s artistic vision and passion for self-expression. The global ambassadorship represents a significant milestone for Roan, underscoring her growing influence and creative prowess within the realms of both music and beauty.