Victoria Justice, known for her roles in popular Nickelodeon shows like “Victorious” and “Zoey 101,” recently sat down for an exclusive interview with PEOPLE where she revealed details about her favourite nostalgic TV shows and her participation in an upcoming Super Bowl campaign with Svedka.
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The 32-year-old singer and actress shared that when she feels nostalgic, she enjoys watching early 2000s series such as “Lizzie McGuire” and “That’s So Raven,” stating that Hillary Duff was her idol during her teenage years. Speaking about her journey in the entertainment industry, Justice reflected on her time starting out at a young age in the TV show “Zoey 101” and later moving on to the iconic show “Victorious.”
Despite being in the spotlight from a young age, Justice expressed how surreal it still feels to have grown up on camera, with her teenage years captured for audiences to see. She continues to pursue her passion for acting and singing, releasing new songs like “Santa Darlin'” and “Love Zombie,” and recently starring in the horror movie “Send a Scare.”
Victoria Justice is now set to bring her talent and experience to Svedka’s first-ever Super Bowl commercial. The brand has launched a talent search inviting adults over 21 to create an original dance to a remix of Rick James’ “Super Freak.” Participants can submit their auditions on social media platforms like Instagram or TikTok for a chance to win a $10,000 prize and have their dance featured in Svedka’s Super Bowl spot.
As a long-time fan of Svedka, Justice expressed her excitement about being part of the campaign, highlighting how it merges all the things she loves – singing, dancing, and acting. She shared that she will be looking for creativity, uniqueness, and a sense of humour in the submissions, encouraging participants to have fun and be a little goofy with their routines.
In an innovative move, Svedka’s commercial will feature their AI character, Fembot, who will be taught the winning dance routine by humans. This marks the first Super Bowl spot to primarily feature AI, with Fembot set to perform alongside her sidekick, BroBot, in the commercial. The campaign aims to bring a fresh and modern twist to the advertising landscape.
With the Super Bowl LX set to take place on Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California, fans can look forward to seeing Justice’s involvement in bringing Svedka’s unique and engaging commercial to life on one of the biggest stages in sports and entertainment.
As Victoria Justice continues to make her mark in the industry, her participation in Svedka’s Super Bowl campaign showcases her versatility as an artist and her ability to captivate audiences with her talent both on-screen and off-screen. Fans eagerly anticipate seeing her shine in this new and exciting venture.