Tina Knowles Shares How Beyoncé and Blue Ivy Contributed to Her Voice for New Ad
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Tina Knowles has recently appeared in a new Ulta commercial alongside celebrities like Kylie Jenner, Paris Hilton, and Khloe Kardashian to promote her daughter Beyoncé’s Cécred hair care line for the holiday season. However, what many may not know is the behind-the-scenes help she received to make her vocals shine in the ad.
Taking to Instagram, Tina shared a heartwarming story about how Beyoncé and her granddaughter, 13-year-old Blue Ivy Carter, stepped in to assist her in producing her vocals for the commercial. Tina revealed that she had a sinus infection while shooting her part, and Queen Bey and Blue Ivy graciously lent their talents to enhance her voice.

In her Instagram post, Tina expressed gratitude, saying, “My sweet daughter @beyonce took me into her studio and produced my vocals on ‘Five Golden Things’ because I actually had a sinus infection when I shot my part of the commercial.” She continued by mentioning how they worked on harmonies together to ensure her voice sounded its best.
The proud grandmother also shared a light-hearted moment from their studio session, mentioning how much laughter filled the room. Tina recounted the joyous occasion by stating, “I don’t think I’ve ever laughed as much as we, Beyoncé and Blue and me laughed that night, at me trying to sing,” showcasing the bond they share as a family.
The Ulta commercial features a festive twist on “The 12 Days of Christmas,” with Tina singing about Cécred’s products. Her vocals received praise from hairstylist David Lopez, who complimented her singing skills, to which Tina gracefully responded by acknowledging that talent runs in the family.
In a previous interview with PEOPLE at The Elizabeth Taylor Night of Compassion in Los Angeles, Tina discussed Blue Ivy’s many talents, noting that she excels in various creative pursuits. While Tina believes her granddaughter could excel in music if she chose to pursue it, she respects that music may not be Blue Ivy’s ultimate passion.
Tina’s experience in the commercial not only highlights her vocal abilities but also showcases the strong bond she shares with her daughter and granddaughter. Their collaborative effort not only produced a successful commercial but also created lasting memories filled with laughter and support.
As Tina continues to inspire through her work and family connections, her story serves as a reminder of the power of familial support and the joy that comes from working together towards a common goal. Through their shared talents and laughter-filled moments, Tina, Beyoncé, and Blue Ivy have shown that family truly is a source of strength and creativity.
In conclusion, Tina Knowles’ collaboration with Beyoncé and Blue Ivy for the Ulta commercial not only brought a fresh twist to the ad but also demonstrated the importance of family support and joyful collaboration in achieving success. Their shared laughter and creative synergy serve as an inspiring example of how family bonds can enhance personal and professional endeavors.
