JoJo Fletcher, known for her time on “The Bachelorette”, talks about her pregnancy fashion choices and the importance of feeling good in what you wear. In an exclusive interview with PEOPLE, Fletcher shares her journey through pregnancy and how it has influenced her style preferences. As she prepares to welcome her first child with husband Jordan Rodgers, she emphasizes the significance of prioritizing comfort, confidence, and embracing new traditions.
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The 35-year-old tastemaker and entrepreneur has collaborated with Shopbop to curate a selection of her favorite pieces that reflect her evolving sense of style. Fletcher’s approach to maternity fashion focuses on a blend of comfort and sophistication, combining everyday essentials with statement pieces that exude elegance. She describes her fashion philosophy as a mix of classic, chic items paired with relaxed, everyday styles that make her feel put-together.

For Fletcher, fashion is a reflection of personality and a source of comfort and confidence. She believes that looking good is closely tied to feeling good, and she enjoys experimenting with trends while staying true to her personal style. Pregnancy has brought about changes in her wardrobe choices, leaning towards soft fabrics, relaxed fits, and pieces that offer both style and comfort. Despite the challenges, Fletcher finds joy in creating simple yet elevated looks that allow her to move freely.
Adapting her regular wardrobe to accommodate her changing body has been a key aspect of Fletcher’s maternity fashion journey. She shares her go-to hacks for extending the wear of her existing wardrobe, such as opting for flowy dresses, oversized button-downs, and elastic waistband pants. Accessories like oversized blazers and jackets help her elevate any outfit effortlessly, maintaining her signature polished look even in casual ensembles. Fletcher’s current Shopbop favorites are a reflection of her practical yet stylish approach to dressing during pregnancy.
Embracing warm, earthy tones and effortless silhouettes, Fletcher is drawn to relaxed styles that exude a sense of ease and refinement. She appreciates monochromatic matching sets for their simplicity and sophistication, while leaving behind structured and stiff clothing that doesn’t align with her current fashion preferences. Fletcher’s attention to detail extends to her choice of accessories, opting for pieces that add a touch of luxury and functionality to her outfits.
As Fletcher navigates the journey towards motherhood, she reflects on the challenges and joys of pregnancy. Despite the emotional ups and downs, she remains grateful for the experience and looks forward to meeting her child with anticipation. Creating a nurturing and joyful home environment is a top priority for Fletcher and Rodgers, as they prepare to establish their own family traditions and values. They aspire to instill a sense of compassion, respect, and kindness in their child, emphasizing the importance of treating others with empathy.
In moments of uncertainty and vulnerability, Fletcher’s resilience shines through, inspiring others with her candidness and optimism. As she approaches her due date, she cherishes the anticipation of everyday moments with her growing family, embracing the sweet chaos and laughter that come with parenthood. Above all, Fletcher is excited to witness her child’s individuality and growth, nurturing a sense of independence and authenticity in their journey.
JoJo Fletcher’s pregnancy journey serves as a reminder of the transformative power of motherhood and the beauty of embracing change with grace and confidence. Through her evolving style choices and personal reflections, she exemplifies resilience, self-love, and the joy that comes with welcoming a new life into the world. As Fletcher prepares to embark on this next chapter of motherhood, her message of embracing authenticity and cherishing every moment resonates with readers, offering a glimpse into the heartfelt journey of pregnancy and parenthood.
