Meghan Markle’s Brand, As ever, Makes it to Oprah’s Favorite Things List
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Meghan Markle’s brand, As ever, received a significant endorsement from Oprah Winfrey ahead of the holiday season. The Duchess of Sussex announced that her signature fruit spread gift box was chosen to be featured on Oprah’s annual holiday wish list, Oprah’s Favorite Things. The exciting news was shared in the brand’s newsletter where Oprah praised Meghan’s homemade recipes, particularly highlighting the orange marmalade and raspberry and strawberry spreads in a beautiful box set. Meghan expressed her gratitude for being included in such a prestigious gifting guide, emphasising the care and love put into each recipe to bring a touch of brightness and warmth from the garden to homes all year round.
Originally launched as American Riviera Orchard in March 2024, Meghan’s brand first gained attention by sending jam to her famous friends. Since rebranding to As ever, Meghan has continued to expand her collection, with the signature fruit spread gift box now being featured on Oprah’s coveted list. The gift box includes a selection of raspberry, strawberry and orange marmalade spreads, showcasing the range of flavours available from As ever. The brand’s presence on Oprah’s Favorite Things list marks a significant milestone for Meghan’s business, raising its profile and attracting a wider audience of potential customers.
In addition to the recognition from Oprah, As ever is set to make its debut in a physical store for the 2025 holiday season. The brand’s full holiday collection will be available for purchase at Godmothers in Summerland, California, which is conveniently located near Meghan’s residence in Montecito. Owned by Meghan’s friend, makeup mogul Victoria Jackson, Godmothers is described as a beautiful space for gathering that holds special significance for Meghan and Prince Harry. Attending the store’s opening last fall alongside famous friends like Maria Shriver and Oprah, Meghan and Harry have shown their support for local businesses and community initiatives.
As part of As ever’s holiday collection, Meghan has included special tributes to her family, including her husband Prince Harry and their children, Prince Archie and Princess Lilibet. The No. 519 candle, known as the brand’s signature scent, pays homage to Meghan and Harry’s wedding day with notes of Moroccan mint leaf. Another standout product is the brand’s first sparkling wine sourced from Napa Valley, a 2021 vintage in honour of a significant year for the couple— the year Princess Lilibet was born. These personal touches add a meaningful dimension to the holiday collection, reflecting Meghan’s commitment to creating products with a personal touch and emotional resonance.
Meghan’s entrepreneurial spirit and creative vision have been instrumental in shaping As ever into a successful brand with a unique identity. By leveraging her personal experiences, passions, and connections, Meghan has been able to create products that resonate with consumers and stand out in a competitive market. The recognition from Oprah’s Favorite Things list and the expansion into physical retail mark important milestones in As ever’s journey, signalling the brand’s growing presence and appeal to a wider audience.
Overall, Meghan Markle’s As ever brand continues to make waves in the world of retail and gifting, with its selection for Oprah’s Favorite Things list and upcoming debut in a physical store. Meghan’s dedication to creating products that combine quality, personal significance, and a touch of elegance has set As ever apart as a brand to watch in the holiday season and beyond. With new products and exciting collaborations on the horizon, As ever is poised to establish itself as a must-have brand for those seeking unique, meaningful gifts.