Kylie Jenner Reflects on the Origin of Her ‘King Kylie’ Persona
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Kylie Jenner recently shared in an interview with Vogue how her iconic ‘King Kylie’ era was born out of her runway debut for Avril Lavigne’s clothing line. The beauty mogul reminisced about the pivotal moment that kickstarted one of her most recognisable phases during her teenage years.

During a Life in Looks session with Vogue, Jenner fondly looked back on the 2011 runway show that set the stage for her love of coloured hair. She described feeling confident and fearless as she strutted down the runway in a black mini dress, adorned with a unique lace and tulle design, and her signature bold makeup look.
The 28-year-old entrepreneur recalled her excitement at experimenting with pink-tipped hair, a style choice that sparked her passion for colourful hair transformations. From that moment on, she embraced a distinctive style that included vibrant wigs and bold makeup looks, setting the foundation for her ‘King Kylie’ persona.
Jenner’s commitment to reinventing her look was evident as she changed her hair colour weekly, alternating between cutting her hair short, adding extensions, or donning a wig. This dedication to expressing her unique style paved the way for her successful makeup line, Kylie Cosmetics.
To celebrate the 10-year anniversary of Kylie Cosmetics, Jenner paid homage to her ‘King Kylie’ era by launching a new collection. Embracing her iconic style, she donned a cropped tank top with the word “KING” emblazoned across it, paired with sleek leather pants, embodying the essence of her glamorous persona.
In a show of gratitude and celebration, Jenner hosted a gathering with friends and family in West Hollywood to mark the anniversary of her cosmetics brand. Channeling her ‘King Kylie’ days, she sported a vibrant pink wig and a matching latex dress, embodying the bold and daring aesthetic that defined her earlier years in the spotlight.
Jenner’s journey from a confident teenager making her runway debut to a successful businesswoman with a global makeup empire showcases her evolution and enduring influence in the world of fashion and beauty. Her ability to reinvent herself while staying true to her unique style has solidified her status as a trendsetter and cultural icon.
As Jenner continues to evolve and expand her brand, her ‘King Kylie’ era remains a symbol of empowerment and self-expression for her legion of fans worldwide. Through her innovative approach to beauty and style, she continues to inspire others to embrace their individuality and celebrate their own personal transformations.
In a world where trends come and go, Kylie Jenner’s enduring legacy as ‘King Kylie’ serves as a reminder of the power of self-confidence, creativity, and fearless reinvention in shaping one’s identity and leaving a lasting impact on the fashion industry.
