Heidi Klum’s Unique Approach to Skincare Products: ‘Topical Food for Your Face’ Heidi Klum, the renowned supermodel, has recently stepped into the spotlight as she stars in her inaugural U.S. campaign with L’Oréal Paris, promoting their Midnight Cream. Klum, 52, shared with PEOPLE her profound affinity for this moisturizer, considering it as one of her personal “treasures”. Having been associated with L’Oréal Paris for almost two years, Klum expressed her delight at being part of the brand’s family, working alongside many other “legendary” women. The German-born model reflected on her journey with L’Oréal Paris, starting in Europe, especially in Germany, before excitingly branching into the American market. She joyfully recounted the thrill of seeing herself featured in campaigns while watching TV shows like Dancing with the Stars.
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Embracing the array of products L’Oréal Paris offers, Klum admitted feeling slightly overwhelmed initially before discovering her go-to favourites among the plethora of options. Enthusiastically sharing her must-haves, including the Midnight Cream, hyaluronic mask, and True Match foundation, Klum highlighted her preference for products that cater to older skin, providing the required nourishment and addressing specific concerns. From maintaining luminous skin with the Lumi Glotion to meticulously defining her eyebrows using the Faux Brow pen, Klum elucidated on the transformative impact of these skincare essentials on her daily routine.
Klum’s dedication to holistic wellness shines through as she conceives skincare as “topical food” for the skin, accentuating the importance of nurturing oneself both internally and externally. With a mindful approach to healthy eating, hydration, and physical activity, Klum exemplifies the significance of overall well-being in achieving radiant skin. Recognising the inevitable changes that come with ageing, she underscores the necessity of investing in skincare that aids in replenishing and revitalising the skin, such as the antioxidant-rich Midnight Cream, designed to repair and rejuvenate the skin barrier while promoting firmness and smoothness during sleep.
Beyond her role as a skincare advocate, Klum has had the opportunity to showcase her runway expertise at L’Oréal Paris’ Défilé show in Paris during Fashion Week, alongside a diverse ensemble of accomplished women including Helen Mirren, Viola Davis, and Kendall Jenner. Gracing the catwalk in a statement black gown, Klum embraced the empowering atmosphere of the event, celebrating women’s strength and diversity. Reflecting on her participation, she expressed gratitude for being part of a community that champions women’s empowerment and individuality, resonating with the brand’s ethos of inclusivity and self-worth.
In conclusion, Heidi Klum’s seamless integration into the L’Oréal Paris family not only unveils her skincare regimen but also underscores her reverence for self-care and inner vitality. Through her partnership with L’Oréal Paris, Klum embodies the brand’s commitment to diversity, empowerment, and embracing one’s unique beauty. As she continues to inspire through her radiant presence and advocacy for holistic well-being, Klum’s journey epitomizes the fusion of beauty, health, and self-love, resonating with audiences worldwide.