Walmart CEO John Furner has made an exciting announcement regarding the return of the Thanksgiving Savings Basket, which includes a significant discount on turkey prices compared to 2019. The retail giant is looking to ease the burden on consumers amidst concerns over rising costs associated with new tariffs. Furner revealed this news during an appearance on Good Morning America on October 21, where he highlighted the company’s commitment to providing value and affordability during the holiday season.
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The Thanksgiving Savings Basket, now in its third year, offers shoppers a comprehensive meal package at a price that is 25% lower than in 2024, translating to a saving of approximately $14. The star of the basket is a 13.5 lb. Butterball Turkey, priced at 97 cents a pound, matching the 2019 rates. Furner expressed his enthusiasm for this year’s pricing, stating that it exceeded his expectations and marks the best pricing since the program’s inception in 2022.

The basket comprises over 20 items, including essentials like stuffing mixes, dinner rolls, potatoes, cranberries, and pie crusts from reputable brands such as Campbell’s, Stove Top, and Walmart’s own Great Value label. Customers using Walmart’s Pickup and Delivery service can avail of free express delivery for their Thanksgiving Savings Basket, making the deal even more convenient and accessible. The offer is valid until December 25th, both online and in-store.
To cater to diverse consumer preferences, Walmart has introduced alternative meal options this year, such as a gluten-free Thanksgiving meal and a Prime Rib meal basket. These offerings provide a modern twist on traditional holiday feasts, with high-protein swaps and innovative ingredients to appeal to health-conscious individuals and those with dietary restrictions.
Addressing concerns over potential price hikes due to tariffs imposed earlier in the year, Furner reassured customers that Walmart is implementing strategies to mitigate these impacts. He mentioned the Rollbacks program, which currently features around 7,000 discounted items, aimed at maintaining competitive prices for high-quality products. Furner emphasized the importance of value for Walmart’s customers, noting their resilience in seeking affordability without compromising on quality.
In light of changing consumer trends in 2025, Furner observed a heightened focus on value and quality among shoppers. He praised Walmart’s customers for their savviness and resilience, emphasising the company’s commitment to efficiency and low prices. Furner highlighted that a significant portion of Walmart’s products are sourced domestically, a deliberate choice to mitigate price fluctuations and promote economic stability.
As the holiday season approaches, Walmart remains dedicated to providing cost-effective solutions for consumers, ensuring that everyone can enjoy a hearty Thanksgiving meal without breaking the bank. By offering competitive prices, a diverse range of meal options, and prioritising customer value, Walmart continues to uphold its reputation as a trusted retail destination for holiday essentials.
In conclusion, Walmart’s Thanksgiving Savings Basket, featuring the lowest turkey prices since 2019, presents an attractive proposition for shoppers looking to celebrate the holiday season without overspending. With a focus on affordability, quality, and convenience, Walmart is committed to meeting the diverse needs of its customer base and facilitating joyful and budget-friendly holiday celebrations for all.
