Fans Rally for the Return of Tab Soda in Epic Campaign as Efforts Gain Momentum
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A dedicated group of fans, known as the Save Tab Soda Committee, has been working tirelessly towards the revival of Coca-Cola’s discontinued diet soda, Tab. The committee, spearheaded by founder Adam Burbach from Nebraska, has garnered widespread support for their cause through innovative campaigns and community-building efforts.
Since its inception, the committee has grown significantly, with nearly 1,400 members in its main Facebook group and thousands more participating through various means such as letters, social media, and local outreach. What started as a shared love for the iconic Tab soda has evolved into a strong bond among like-minded individuals who are determined to see its comeback.
One of the committee’s standout initiatives includes reaching out to Coca-Cola executives through letters and organising fan letters for Tab’s 60th birthday. They have also taken their campaign to the streets with eye-catching billboards in Atlanta and even a Tab pink race car at the 2025 Motul Petit Le Mans event, drawing attention and support from fans across the country.
For many fans, Tab holds a significant sentimental value beyond just being a beverage. It represents cherished memories and moments shared with loved ones. Whether it’s reminiscing about carrying a can of Tab on trips or stocking up on packs before its discontinuation, each fan has a unique connection to the soda that they are eager to reignite.
The Save Tab Soda Committee’s relentless efforts have not gone unnoticed by Coca-Cola, with CEO James Quincey acknowledging their loyalty in an email response. While the soda has made a limited return to the World of Coca-Cola tasting room, fans remain hopeful for a nationwide resurgence, believing in the power of their united voice in advocating for their beloved beverage.
As the campaign progresses, the committee plans to launch more billboards across the country, featuring quotes from fans sharing personal anecdotes about their relationship with Tab. From enduring cross-country journeys to prioritising a can of Tab above all else, these stories serve as testaments to the profound impact the soda has had on its loyal followers.
For the Save Tab Soda Committee, the quest to bring back Tab goes beyond a mere product revival; it embodies a sense of community, shared passion, and collective nostalgia. Through their unwavering dedication and creative endeavours, they continue to keep the spirit of Tab alive, celebrating its legacy and the profound connection it fosters among its enthusiasts.
As fans eagerly await the possibility of Tab’s official return, their commitment and perseverance stand as a testament to the enduring influence of a beloved beverage that has left an indelible mark on their lives. The Save Tab Soda Committee remains steadfast in their mission, embodying the true essence of fandom and camaraderie in their quest to revive a legendary soda brand.
Stay tuned as the Save Tab Soda Committee’s journey unfolds, and the future of Tab hangs in the balance, driven by the unwavering dedication and fervour of its loyal fan base.