Exclusive! Revealing 9 Hallmark Christmas Movie Wardrobe Secrets
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Curling up under a blanket, with a cup of hot cocoa in hand, all while watching a Hallmark Christmas movie is a holiday tradition cherished by many. Each year, the Hallmark Channel’s Countdown to Christmas treats viewers to a lineup of heartwarming films, filled with snowy scenes, festive decorations, and of course, charming small-town romance. However, beyond the picturesque settings and love stories lies another essential element of these films – the cozy and stylish wardrobes that bring the characters to life.

Meet Keith Nielsen, the talented costume designer behind 11 of Hallmark’s beloved Christmas movies, including hits like ‘A Merry Scottish Christmas’ and ‘The Christmas Quest,’ both starring fan-favourite Lacey Chabert. Nielsen shared exclusive insights with PEOPLE in December 2024 about the intricate process of curating the perfect holiday looks for the actors on set. Let’s dive into the enchanting world of Hallmark Christmas movie wardrobe secrets.
1. No Traditional Wardrobe Warehouse
Contrary to popular belief, Hallmark does not have a conventional wardrobe warehouse where costumes are stored between projects. Nielsen, however, maintains his own storage unit, carefully selecting pieces that he can reuse across different movies. Basic items like tuxedos, jeans, and neutral outerwear are among the few staples that make it to his selective collection.
2. Recycled Costumes
Nielsen has a knack for repurposing certain special pieces, giving them a new life in different movies. From featuring a ’50s coat in ‘The Christmas Quest’ to a subtle nod involving a J.Crew coat worn by Lyndsy Fonseca in ‘Next Stop, Christmas,’ Nielsen adds unique touches that eagle-eyed fans might appreciate.
3. Signature Styles
Nielsen’s keen eye for detail is evident in every costume he designs. His commitment to tailored pieces and matching glove moments has become a signature style in Hallmark Christmas movies, elevating the overall aesthetic and adding a touch of sophistication to each character’s look.
4. The Quintessential Hallmark Outfit
For Nielsen, a classic Hallmark Christmas outfit always consists of jeans, a sweater, and a statement coat. By shopping at Americana brands known for their timeless appeal, like J.Crew and Brooks Brothers, he ensures that the wardrobe reflects the warm and inviting feel synonymous with Hallmark films.
5. Beyond Red and Green
While Christmas traditionally evokes images of red and green, Nielsen prefers to incorporate jewel tones that convey a wintry vibe without being overly festive. Deep purples and oxblood hues find their way into the wardrobe, adding a subtle touch of elegance to the winter-themed ensembles.
6. The Iconic Red Coat Moment
A hallmark (no pun intended) of every Hallmark Christmas movie is the striking red coat that makes an appearance in each film. Nielsen believes in delivering what the audience expects, ensuring that the leading ladies shine in exquisite red coats that exude timeless charm and class.
7. Costume Afterlife
Once filming wraps up, many costume pieces find new homes or purposes. From displays at the Hallmark Visitor Center to actors purchasing their favourite items, the wardrobe from these movies continues to spread joy even after the cameras stop rolling.
8. Strategic Fittings
To navigate the tight filming schedules, Nielsen opts for one comprehensive fitting session with the actors before shooting begins. This approach allows him to streamline the wardrobe process and ensure that each character’s look is meticulously planned, even amidst the hectic filming environment.
9. Filming Challenges
Despite the wintry settings depicted on screen, many Hallmark Christmas movies are filmed during the summer months. Nielsen’s resourcefulness shines through as he devises creative ways to keep actors cool in their winter attire, from using ice vests to lightweight knits and heated thermals for chilly night shoots.
In the heartwarming world of Hallmark Christmas movies, the enchantment extends beyond the love stories to the meticulously crafted wardrobes that capture the essence of the holiday season. Keith Nielsen’s behind-the-scenes revelations offer a glimpse into the magic that brings these festive films to life, making them a beloved tradition for audiences year after year.
