Chipotle introduces new item: Meat in a Cup in Protein Push
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Chipotle, known for its delicious burritos and bowls, is taking their protein game to the next level. The popular burrito chain recently announced the launch of its first high-protein menu, featuring a unique item called the High Protein Cup. This cup includes four ounces of either adobo chicken or steak, catering to customers looking for a protein-packed snack option. The inspiration behind this new addition comes from Chipotle fans themselves, with the company incorporating ideas shared by customers on social media platforms like TikTok.
The High Protein menu, set to debut on December 23 in the United States and Canada, offers a variety of protein-rich items ranging from 15 to 81 grams of protein. Alongside the snack cups, customers can enjoy full entrees such as the Double High Protein Bowl and High Protein-High Fiber Bowl. The Double High Protein Bowl features double adobo chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese, and extra romaine lettuce. On the other hand, the High Protein-High Fiber Bowl includes adobo chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa, and romaine lettuce.
To cater to different preferences, Chipotle’s protein-forward menu also includes a High Protein-Low Calorie Salad with adobo chicken, supergreens lettuce mix, fajita veggies, fresh tomato salsa, and guacamole. Moreover, the Double High Protein Burrito is available for customers craving a handheld protein-packed meal. For those looking for a lighter option, the Adobo Chicken Taco offers a satisfying blend of ingredients on a soft flour tortilla. Overall, Chipotle’s new menu aims to provide diverse protein choices for its health-conscious customers.
In a statement shared with PEOPLE, Chipotle expressed that the introduction of these new items is a response to the growing demand for protein among Americans, especially with the rise in popularity of GLP-1 medications for weight loss. The brand aims to offer guests more flexibility in choosing protein options that suit their needs, whether they prefer a light bite or a more substantial meal. This move aligns with the broader focus on macronutrients and highlights Chipotle’s commitment to meeting evolving consumer preferences.
Notably, this initiative from Chipotle comes on the heels of Starbucks recently launching its own protein lineup. Starbucks’ Protein Cold Foam drinks and Protein Lattes have been well-received by customers seeking protein-rich beverage options. With both chains prioritising protein offerings, it’s clear that there is a growing emphasis on protein as part of a balanced diet in the fast-food industry.
As Chipotle unveils its innovative high-protein menu, it’s evident that the brand is continuously evolving to cater to the evolving tastes and preferences of its customer base. By incorporating customer feedback and trends in the health and wellness space, Chipotle is positioning itself as a leader in providing nutritious and satisfying dining options. Customers can look forward to trying out the new protein-packed items and experiencing a delicious and fulfilling meal at their favourite burrito chain.