‘The Voice’ Winners: A Look at the Grand Prize
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The Voice, a reality singing competition, has been a platform for launching the careers of many musicians since its premiere in 2011. Winners of each season not only gain recognition but also walk away with a grand prize, which includes a cash prize and a record deal. The latest Season 28 winner was crowned during a two-part finale on December 16, following in the footsteps of past champions such as Javier Colon and Sofronio Vasquez.
For some contestants, appearing on The Voice is a turning point in their career, even if they don’t clinch the top spot. Michael Bublé praised the show in May 2025, highlighting the incredible talent it showcases. The success of the show lies in its focus on the artists, creating a beautiful experience for all involved.
The winner of The Voice receives a Universal Music Group record deal along with a cash prize, which has reportedly been set at $100,000 since the show’s inception. Previous winners like Chevel Shepherd and Todd Tilghman shared how they planned to use their prize money, from buying a car to funding a family trip to Disney World. The cash prize not only provides financial support but also opens up opportunities for the winner’s future in the music industry.
While the exact rewards for second and third place winners are undisclosed, many contestants who didn’t clinch the top spot have gone on to build successful music careers. Country singer Morgan Wallen, eliminated during season 6, expressed gratitude for the platform The Voice provided, propelling him towards achieving his music aspirations. Other artists like Melanie Martinez and Girl Named Tom have also found success post-The Voice, leveraging the visibility gained from the show.
Contestants on The Voice may not receive a set salary, but they do benefit from perks like wardrobe upgrades for performances. Executive producer Audrey Morrissey explained that contestants get tailored looks for their stage appearances, enhancing their presence on the show and tying in with their performance themes.
The Voice has notably launched the careers of several successful artists, with winners like Cassadee Pope and Jordan Smith going on to release albums and achieve Grammy nominations. Season 21 winners, Girl Named Tom, have diversified their portfolio with a cover album and new music releases, proving the longevity of talent nurtured on the show. The Voice continues to be a stepping stone for aspiring musicians, offering a platform for growth and exposure in the competitive music industry.
The show’s impact extends beyond the grand prize, with winners and contestants alike leveraging their experiences to carve out successful music careers. As The Voice remains a cornerstone of the entertainment industry, its legacy continues to inspire new talent and captivate audiences worldwide.