TGI Fridays Embraces 6-7 Trend with Free Kids’ Desserts Offer
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In the latest marketing move by TGI Fridays, the popular restaurant chain is now offering free kids’ desserts as part of the “6-7 Kids Club” promotion. This offer is available every day from 6 to 7 p.m. and is set to run until December 31 at participating locations across the country.
The promotion allows young diners to enjoy a complimentary Kid’s Dessert with the purchase of a Kid’s Meal within the specified time frame. The dessert options include a Kid’s Sundae or the festive Holiday Hot Cocoa & Cookies. This initiative comes in response to the trending “six seven” meme that has been making waves on social media platforms like TikTok.
The “six seven” meme, believed to have originated from a popular lyric in the song “Doot Doot (6 7)” by Skrilla, has captured the attention of kids and teenagers alike, with its association with NBA star LaMelo Ball who stands at 6’7″ in height.
TGI Fridays is not the only food establishment capitalizing on the viral trend. In a similar move, Wendy’s introduced a one-day promotion offering Small Frosty treats for just 67 cents. Pizza Hut also joined the wave with its “6 7 Menu,” which featured boneless wings priced at 67 cents each for a limited time.
Furthermore, Domino’s Pizza introduced a special deal offering a large pizza with one topping for $6.70 during the craze. In contrast, In-N-Out Burger opted to retire the number “67” from its ordering system, acknowledging the prominence of the “6-7” trend in popular culture.
While TGI Fridays’ promotion seeks to engage young customers with a sweet incentive, it also aligns the brand with current cultural references and social media trends. By tapping into the enthusiasm surrounding the “6-7” meme, the restaurant chain aims to attract families and create a memorable dining experience for kids.
As the promotion continues to gain traction and resonate with its target audience, TGI Fridays remains focused on delivering a fun and inclusive dining environment. Through this campaign, the restaurant hopes to not only drive foot traffic during the designated hours but also strengthen its connection with the younger demographic in a digitally-driven landscape.
By offering free kids’ desserts as part of the “6-7 Kids Club” promotion, TGI Fridays showcases its adaptability and responsiveness to cultural phenomena, setting itself apart as a brand that is attuned to the evolving preferences of its customers.