Hilary Duff Unveils Her ‘Naughty and Nice’ List with Chatty Munchkins in Fresh Dunkin’ Ad
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Hilary Duff is seen reflecting on her moments of being naughty and nice in a new advertising campaign for Dunkin’. The advertisement highlights the introduction of the brand’s two new Munchkin flavours, Holiday Sprinkle and Salted Dark Chocolate. In the playful video, shared on Instagram on Monday, December 15, Duff, known for her role in ‘Lizzie McGuire’, kicks off by stating, “Hosting for the holiday season is always so chaotic. I need a little naughty to balance out the nice.”

The advert features Duff engaging in a conversation with the Munchkins, with the Holiday Sprinkle Munchkin noting, “Balance is key,” and the Salted Dark Chocolate Munchkin playfully responding, “Did someone say naughty?” Duff jokingly claims, “Contrary to popular belief, I can be naughty. My legal name is literally coal.” The mischievous Munchkin retorts, “You’re going to have to crank up the heat, girlfriend.”
Duff then reveals a notebook labelled “Hilary’s Naughty & Nice List,” where she shares moments such as texting to say ‘I’ll be there in five’ as nice and hitting send while still in bed as a naughty act. She then mentions, “Making every millennial’s dream come true when I announce new music” as a nice gesture, referring to her recent album announcement, while reminding her kids they can’t have Dunkin’ Munchkins for dessert as a cheeky naughty act.
The actress and singer, who has been in the entertainment industry for years, recently unveiled details about her upcoming album ‘luck…or something’, her latest music release after a long hiatus. Duff, who has three children, Luca Cruz, Banks Violet, and Mae James, with Matthew Koma, also welcomed her fourth child, Townes, in May 2024. The video hints at Duff’s pop culture references, including her hit song “So Yesterday,” adding a nostalgic touch.
Dunkin’ describes the Salted Dark Chocolate Munchkins as “rich, salty-sweet, and carrying just enough ‘lump of coal’ energy to make you feel delightfully mischievous,” catering to those who don’t mind ending up on the naughty list. On the other hand, the Holiday Sprinkle Munchkins, decked in red, green, and white, are dubbed as “full of nice-list energy,” ideal for those aiming to embody the holiday spirit, or at least pretend to do so.
The advertisement received praise from fans and followers, with Dunkin’s official Instagram account commenting, “This is what dreams are made of,” a nod to a famous track from the Lizzie McGuire Movie soundtrack. The light-hearted ad captures the essence of the holiday season, combining nostalgia with a touch of humour, as Hilary Duff playfully navigates between naughty and nice choices, making viewers smile along the way.
In conclusion, Hilary Duff’s collaboration with Dunkin’ showcases a fun and festive campaign that not only promotes the new Munchkin flavours but also brings a sense of joy and laughter during the holiday season. The playful banter between Duff and the animated Munchkins adds a charming element to the advertisement, resonating with audiences and spreading a festive spirit. As fans eagerly await Duff’s upcoming album and future projects, this ad serves as a delightful treat, blending nostalgia, humour, and holiday cheer in a uniquely entertaining manner.
