A picturesque Wyoming destination wedding ranch, Diamond Cross, offers a unique perspective on the cowboy lifestyle, distinct from the portrayal seen in popular TV series like ‘Yellowstone’. Luke Long, a key figure in Diamond Cross Ranch, expressed that while shows like ‘Yellowstone’ have generated interest, they tend to idealize cowboy life, often overlooking the immense hard work involved.
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The compelling story of Diamond Cross Ranch unfolds in a new eight-part docuseries premiering on December 14 on Cowboy Channel+. It delves into the journey of two brothers, Peter and Luke Long, who made the bold choice to step away from their corporate careers in Washington, D.C., and New York to return to their family ranch in Jackson Hole, Wyoming. The documentary provides an intimate portrayal of the challenges and triumphs faced by a multigenerational ranching family.
Peter Long recalls the decision to leave behind the suits and ties of urban life to embrace the rugged world of the family ranch. His older brother, Luke, echoed a similar sentiment, highlighting the real rewards of dedicating time to what they love — the ranching lifestyle. As they reconnected with the operations overseen by their mother, Jane Golliher, and stepfather, Grant Golliher, a new chapter began for the Long family.
The docuseries captures a crucial summer at Diamond Cross Ranch, showcasing the family’s deliberations on the future of the ranch. From managing lodging cabins to a thriving meat business, weddings, events, merchandising, and horses, the family navigates the delicate balance between growth, authenticity, and the desire to uphold the legacy of a family-owned business. Luke emphasised the importance of unity within the family, stating that through challenging conversations, they discovered a deeper appreciation for each other’s contributions.
While Peter now leads the meat business and Lauren manages events, Luke and Kirby, along with their children, play integral roles in various aspects of the ranch’s operations. The Long brothers share a collective aspiration of building a lasting legacy for the next generation, acknowledging their responsibility as stewards of the land and the family’s heritage. Such dedication to preserving the ranching tradition speaks volumes about their commitment to passing down a thriving business to future generations.
Luke Long reflects on the challenges faced by small family businesses striving to transition to the next generation, emphasising the resilience and hope embodied by Diamond Cross Ranch. Despite the trials and tribulations encountered along the way, the Long family remains resolute in their mission to sustain the ranch’s legacy. Sharing a glimpse of their journey through the docuseries, they aim to showcase the reality of ranch life and evoke a newfound appreciation for the dedication and hard work required to uphold such a heritage.
As viewers immerse themselves in the captivating narrative of Diamond Cross Ranch, set against the breathtaking backdrop of Wyoming’s landscapes, they are invited to witness a family’s unwavering commitment to preserving a cherished way of life. The Long family’s story serves as a testament to the enduring spirit of familial unity, resilience, and the enduring hope that underpins their journey. Join the Long family on their remarkable odyssey as Diamond Cross Ranch premieres on Cowboy Channel+ on December 14.