Justin Bieber took a nostalgic trip down memory lane as he revisited the bowling alley where he shot the music video for his hit single ‘Baby’. The pop star shared a glimpse of his visit through an Instagram Reel posted on December 11. Accompanied by friends and collaborators including Eddie Benjamin, Oranj Goodman, Gabriel Jacoby, and Kyle Massey, Justin Bieber recreated moments from the iconic video that was filmed in 2011.
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Sporting an oversized gray T-shirt and accessorized with bejeweled, baggy shorts, silver chain, and a beanie, Bieber sang an a cappella version of ‘Baby’ while a friend beatboxed in the background. The video also captured Bieber and his friends wandering around the bowling alley, with one friend even performing Ludacris’ rap verse from the song. The original music video for ‘Baby’, released in 2010, was a massive success, peaking at No. 1 on the U.S. Billboard 200 chart and was part of Bieber’s debut studio album ‘My World 2.0’.
In a 2010 interview, Ludacris, who collaborated with Bieber on the track, likened the visual to a modern version of Michael Jackson’s ‘The Way You Make Me Feel’. Bieber shared that the music video portrayed the story of a young love where he tried to win back his estranged girlfriend. The heartwarming yet catchy lyrics resonated with fans, making it a chart-topping hit and a defining moment in Bieber’s early career. Reflecting on the success of the song, Ludacris expressed confidence that ‘Baby’ would become one of the biggest songs of the year in 2010.
Jasmine Villegas, the actress and singer who played Bieber’s love interest in the music video, shared her experience of working on the iconic project in a recent interview. She reminisced about being 16 or 17 at the time and not fully realising the magnitude of the opportunity. Villegas revealed that though she was already pursuing her music career, starring in the ‘Baby’ video alongside Justin Bieber was a significant moment in her journey as an artist.
The reunion at the bowling alley holds a special sentiment for Bieber and his fans, as it marks a significant milestone in his musical journey. The video not only showcases the evolution of Bieber as an artist but also serves as a reminder of the timeless appeal of his early hits. As Justin Bieber continues to captivate audiences globally with his music and personal journey, this nostalgic trip back to where it all began serves as a poignant reminder of his growth and enduring influence in the music industry.