Jordan Howlett’s Path from MLB Aspirations to TikTok Stardom
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Jordan Howlett, a rising star in the world of social media and TikTok, recently shared his journey from nearly being drafted into Major League Baseball to becoming a sensation on the popular video platform. In an exclusive interview with PEOPLE, Howlett discussed the twists and turns that led him to where he is today.
Before his TikTok career took off, Howlett was on the brink of being drafted into the MLB to play for either the New York Mets or the Arizona Diamondbacks. A senior at UC Riverside at the time, Howlett had worked tirelessly to secure a walk-on contract with the school’s baseball team. However, the onset of the COVID-19 pandemic abruptly halted his baseball aspirations, leaving him at a crossroads.
Struggling to come to terms with the loss of his baseball dreams, Howlett found himself working odd jobs in fast-food restaurants to make ends meet. It was during this period of self-discovery that he turned to social media as an outlet to express himself and connect with others. Little did he know that this shift in focus would change the trajectory of his career.
Initially hesitant about venturing into the world of social media, Howlett started creating videos to showcase his personality. What began as a humble endeavour eventually propelled him to social media stardom, with over 32 million followers across various platforms today. His signature mirror selfie videos and engaging content style have made him a household name on TikTok.
As his online presence grew, Howlett caught the attention of fans and industry insiders alike. His unique storytelling approach and authentic persona earned him a nomination for the Storyteller of the Year award at the US TikTok Awards. Reflecting on this recognition, Howlett expressed gratitude for the opportunity to be acknowledged among his peers in the digital space.
One of Howlett’s early successes on social media was his “Fast Foods Secret Club” series, where he shared insider tips on recreating popular fast-food items at home. The unexpected popularity of these videos underscored the power of genuine connection and relatability in the digital age. For Howlett, transitioning from sports to social media meant embracing a new form of creativity and self-expression.
Despite the challenges and uncertainties that come with being a prominent figure online, Howlett remains focused on his passion for creating engaging content and connecting with his audience. He credits his sports background for instilling in him a strong work ethic and drive to excel in everything he does. Looking ahead, he aims to not only expand his own platform but also support and uplift fellow creators in the digital realm.
In a world where traditional and digital media are increasingly intertwined, Howlett’s story serves as a testament to the transformative power of authenticity and perseverance. As he continues to navigate the ever-evolving landscape of social media, Howlett remains true to his roots and is determined to make a lasting impact through his creative endeavours.