Snoop Dogg’s popular “Affirmations Song” from Doggyland has transcended its musical roots and is now making its way to the realm of literature as an engaging children’s book. The 54-year-old rapper, alongside Claude Brooks, is set to release “Snoop Dogg’s Doggyland: Affirmations Song,” a colourful board book that aims to spread positivity and empowerment among young readers. The book, scheduled to grace shelves on Feb. 24, 2026, is the first of a series that promises to bring the lively spirit of Doggyland into the homes of families worldwide.
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Snoop Dogg expressed his excitement about expanding the world of Doggyland into the world of books, stating, “Doggyland’s been killing it with our music and our videos, so it only made sense to bring the magic to the world of books.” Teaming up with children’s publisher Little Bee, the rapper believes this collaboration is a perfect match to deliver the essence of Doggyland in a fresh and engaging format. The book will feature the same uplifting messages found in the hit song, providing parents with a tool to introduce positive affirmations to their children in a personal and enjoyable manner.
Just like the animated series Doggyland: Kids Songs & Nursery Rhymes, the forthcoming board book will utilise catchy tunes and adorable puppies to convey messages of self-confidence, self-love, and self-celebration to young readers. Snoop Dogg emphasised the core message of inclusivity in Doggyland, saying, “You can just be you and be accepted in Doggyland. And that’s what these characters represent — diversity.” Through characters like Woofee, Yap Yap, Chow Wow, and Barks-A-Locks, children will follow along on adventures that teach valuable lessons in a fun and vibrant way.
The children’s series, co-created by Snoop Dogg, Claude Brooks, and October London, aims to create a space where kids can express themselves freely and feel represented in the cultural landscape. Snoop’s character, Bow Wizzle, serves as a mentor figure while the other pups embark on exciting journeys of learning and growth. Recognising the importance of diverse programming for kids, Snoop enlisted the expertise of Claude Brooks, known for creating the iconic series “Hip Hop Harry,” and talented singer and writer October London in this creative endeavour.
The upcoming series will not stop at “Snoop Dogg’s Doggyland: Affirmations Song,” as there are plans for a total of nine books, including sound books, activity books, and more thematic titles such as “Snoop Dogg’s Doggyland: Family Barbecue” and “Snoop Dogg’s Doggyland: Eat Your Veggies.” The diverse range of offerings aims to cater to various aspects of a child’s development while keeping the essence of Doggyland at the heart of each story. Scheduled for release on Feb. 24, 2026, the first book in the series is already available for pre-order, promising an enriching and entertaining experience for young readers.
As Snoop Dogg and Claude Brooks venture into the world of children’s literature, their aim is clear – to provide a platform where children can learn, grow, and celebrate their uniqueness in a fun and inclusive environment. With a focus on positivity, diversity, and empowerment, “Snoop Dogg’s Doggyland: Affirmations Song” is set to make a meaningful impact in the world of children’s books, spreading joy and valuable life lessons to its young audience.