In-N-Out Officially Removes Number ’67’ from Its Ordering System After Viral ‘6-7’ Trend

In a recent development, the beloved West Coast burger chain, In-N-Out, has officially bid farewell to the number ’67’ from its ticket order system, in response to the growing viral trend surrounding ‘6-7′. The change was confirmed by PEOPLE, as the fast-food establishment made the decision to remove ’67’ from their ordering process about a month ago. This alteration has left many customers, especially adolescents, in a state of surprise, as the customary anticipation for the number ’67’ to be called has now been disbanded. Additionally, it has been noted that another number, ’69’, has also been prohibited from the ticketing system by In-N-Out, as reported by an employee from a Los Angeles branch.

Upon reaching out to In-N-Out for a statement, PEOPLE did not immediately receive a response regarding the removal of ’67’ from the ordering system. The discussion surrounding the exclusion of ’67’ initiated on Reddit, where a user flagged the pattern of skipping over the number after ’66’, leading to speculations about the possible association with the popular ‘6-7′ trend. This trend, predominantly recognised for its mention in the song “Doot Doot (6 7)” by Skrilla, as well as being linked to the height (6’7″) of NBA star LaMelo Ball, has sparked curiosity among customers. Comments on the Reddit thread shed light on the significance of ’67’ in relation to the ongoing trend, with individuals sharing their observations and experiences regarding the skipped number at In-N-Out outlets.

The phrase ‘6-7′ appears to lack a specific definition, however, it is commonly tied to cultural references such as the aforementioned song and the stature of LaMelo Ball. Notably, ’67’ achieved recognition as Dictionary.com’s word of the year, symbolising a viral slang term with a versatile interpretation, often used by the younger generation across social media platforms. Despite its ambiguous nature, the term has persisted and flourished within contemporary culture, as highlighted by Dictionary Media Group’s director of lexicology, Steve Johnson, who described its evolution into a notable cultural phenomenon.

In-N-Out’s alteration of their ticketing system is not an isolated response to the ‘6-7′ trend, with other establishments like Wendy’s and Pizza Hut also integrating the phrase into their offerings. Wendy’s introduced a ’67-cent Frosty deal’, while Pizza Hut promoted ’67-cent wings’, aligning their marketing strategies with the prevailing trend. This fluid transition of cultural elements into commercial spaces reflects the dynamic nature of contemporary consumer habits and preferences, as businesses adapt to resonate with their target audiences.

The transition of ’67’ from In-N-Out’s ordering system signifies a broader trend of cultural convergence within the commercial landscape, where viral phenomena permeate various sectors, including the food industry. As companies explore innovative ways to engage with their clientele, the incorporation of popular trends like ‘6-7′ serves as a testament to the influence of digital culture on consumer behaviour. In this evolving landscape, the evolution of language and symbols, such as ’67’, underscores the interconnectedness between social trends and commercial enterprises, shaping the way businesses interact with their audience.