Ralph Lauren Unveils Team USA’s 2026 Winter Olympics Uniform
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Ralph Lauren has set the stage for Team USA’s grand entrance at the 2026 Milano Cortina Olympic and Paralympic Games with the debut of their official uniforms on December 4. As the anticipation builds for the upcoming Games, the collections exude a sense of patriotic pride and symbolic significance. PEOPLE Magazine had an exclusive preview of the designs created for the opening and closing ceremonies, shedding light on the creative process and heartfelt connections woven into each ensemble.
Chief Branding and Innovation Officer of Ralph Lauren Corporation, David Lauren, shared insights into the development of the uniforms. This marks a historic moment as Ralph Lauren celebrates a decade of outfitting Team USA across multiple Olympic Games. David expressed his immense pride in collaborating with the world’s finest athletes on a global platform, emphasising the honour and privilege it is for the brand to dress Team USA.
The meticulous planning behind the Olympic uniforms starts approximately two and a half years before the event, ensuring every detail reflects the culture and history of the Games. The unveiling showcased the opening ceremony attire, featuring a striking winter-white wool coat with traditional wooden toggles, a patriotic American flag wool turtleneck sweater, and well-tailored wool trousers. David highlighted the significance of the monochromatic white theme, symbolising purity and simplicity amidst a complex world.
For the closing ceremony uniforms, Ralph Lauren drew inspiration from ski racing kits, incorporating sporty elements with a modern twist. Vibrant designs, including a colour-blocked puffer jacket adorned with bold Team USA graphics and a wool turtleneck sweater in patriotic hues, create a dynamic and spirited ensemble. The combination is completed with white utility pants, red, white, and blue knit hats and mittens, a leather belt, and stylish alpine boots with vibrant red laces.
Beyond the ceremonial outfits, Ralph Lauren’s Team USA Collection offers a diverse range of apparel and accessories for men, women, and children embodying the energy and style of the Winter Games. The distinct red, white, and blue colour palette flows through the entire collection, which includes sweaters, puffers, fleece outerwear, and heritage hockey-inspired silhouettes. Notably, a leather shearling jacket holds sentimental value for David and signifies an iconic piece of American fashion history.
In contrast to past Olympic innovations, Ralph Lauren opted for a refined and timeless approach for the 2026 Winter Games uniforms. David expressed the brand’s emphasis on creating enduring classics that resonate with a sense of optimism and hope, encapsulating the best of American culture. The collection aims to tell a visual story that is both memorable and reflective of the brand’s commitment to craftsmanship and innovation.
Ralph Lauren’s Team USA Collection will be available for purchase on December 4 in select U.S. retail stores, department stores, and online platforms. The iconic American brand continues to set the standard for Olympic fashion, blending tradition with contemporary flair to create a lasting legacy for athletes and fans alike.
The 2026 Winter Olympics promise to be a showcase of talent, resilience, and unity, with Ralph Lauren’s designs encapsulating the spirit of Team USA as they compete on the global stage. The unveiling of the official uniforms marks a symbolic moment in the journey towards the Games, where athletes will not only make history on the snow and ice but also on the runway, showcasing the enduring partnership between sport and style.