Krispy Kreme, the beloved doughnut chain, has recently unveiled a tantalising array of nine new donut flavours, with six set to become permanent fixtures on their menu. This exciting development comes after more than a year of meticulous planning, drawing inspiration from social media trends, customer requests, and the success of past limited-edition releases. The new flavours aim to offer customers a diverse range of options to tantalise their taste buds.
:max_bytes(150000):strip_icc():format(jpeg)/krispy-kreme-donuts-110325-651f749b64c94b548c0480afd2dda85c.jpg)
The chain’s expanded menu, launched on November 3, features a total of 16 full-sized doughnut varieties, with six new flavours making a permanent home in the selection. Additionally, three limited-time flavours will be available for a short period, adding even more variety to Krispy Kreme’s offerings. Among the highlights are fan favourites like New York Cheesecake, a delectable treat topped with graham crackers, and Oreo Cookies and Kreme, a delightful combination of cookie pieces, chocolate icing, and vanilla drizzle.
To celebrate this momentous occasion, Krispy Kreme enlisted the help of Grammy-winning artist Montell Jordan to remix his iconic hit “This Is How We Do It” into a doughnut-themed anthem titled “This Is How We Dozen.” The revamped menu roll-out also marks the 30th anniversary of the beloved song, with Jordan expressing his excitement about the collaboration and the opportunity to create sweet memories through the joy of Krispy Kreme doughnuts.
Other mouth-watering additions to the menu include the Biscoff Cookie Butter Kreme, Maple Iced, and Cinnamon Apple Filled doughnuts, offering a mix of indulgent and comforting flavours for customers to enjoy. And for those nostalgic for classic favourites, Krispy Kreme is reintroducing the Original Glazed Cake and Pumpkin Spice Cake doughnuts, catering to a wide range of tastes.
Alison Holder, Krispy Kreme’s chief brand and product officer, expressed her enthusiasm about the new flavours, stating that they aim to provide customers with more variety, flavour, and choice. The goal is to offer a unique and personalised doughnut experience that caters to the preferences of every customer. While introducing new favourites, the chain has also bid farewell to some classic flavours like Original Glazed Blueberry Cake, Original Glazed Lemon Filled, and Cake Batter doughnuts, with a possibility of their return in the future.
Overall, Krispy Kreme’s latest menu expansion promises an exciting culinary adventure for doughnut lovers, with a mix of innovative flavours and timeless classics to choose from. As customers embark on building their dozens with these delectable treats, the chain continues to be a beacon of sweet indulgence and joy for doughnut enthusiasts everywhere. Krispy Kreme’s commitment to evolving its menu reflects its dedication to delighting customers and staying at the forefront of the doughnut industry.