Kahlúa and Dunkin’ Reveal Which Boston Celebrity Is Hiding in a Giant Coffee Cup in New Campaign (Exclusive)

Kahlúa and Dunkin’ Unveil Boston Celebrity Hidden in Giant Coffee Cup in New Campaign

In an exciting partnership between Kahlúa and Dunkin’, a new campaign has been launched to unveil which Boston celebrity is hiding in a giant coffee cup. After much anticipation, it has been exclusively revealed by PEOPLE that the mystery figure concealed within the cup is none other than reality TV legend “Boston” Rob Mariano.

The collaboration between Kahlúa and Dunkin’ resulted in the creation of the Kahlúa Dunkin’ Caramel Swirl Cream Liqueur, a delectable concoction that has captured the attention of fans. The unveiling took place in a telenovela-inspired ad featuring the renowned Salma Hayek Pinault and the enigmatic figure disguised as a giant cup pouring the new drink.

The playful advertisement, released on Oct. 16, showcases a group of individuals enjoying a relaxing moment in a living room, only to be surprised by the unconventional drink being poured. Hayek Pinault dramatically reveals that it’s not just Kahlúa but Kahlunkin’ — the delightful Kahlúa Dunkin’ Caramel Swirl Cream Liqueur.

Rob Mariano, popularly known as “Boston” Rob, is the mastermind behind the disguised pour. Renowned for his appearances on Survivor and The Traitors, Mariano expressed his excitement about the collaboration, emphasizing his long-standing love for both Dunkin’ and Kahlúa. His involvement in the campaign was a natural fit, given his Boston roots and sense of humour.

Reflecting on his experience of being hidden in a giant cup, Mariano drew parallels to his time on The Traitors, highlighting the element of fun and excitement that permeated the project. He commended Dunkin’s previous campaigns featuring Boston natives Ben Affleck and Matt Damon, indicating his appreciation for the innovative and entertaining approach taken by the brand.

In addition to Mariano’s presence in the ad, Hayek Pinault’s professionalism and iconic status left a lasting impression on him. Recalling his amusing encounter with the actress on set, Mariano shared anecdotes about their memorable introduction, marked by a mix-up that added a humorous touch to the experience.

The campaign also enlisted stars from Mariano’s Traitors season, such as Ciara Miller from Summer House, to weigh in on social media about the identity concealed in the cup. Mariano fondly reflected on the camaraderie among the Traitors cast, emphasising the diverse personalities that contributed to the success of the show.

As excitement continues to build around the Kahlúa Dunkin’ collaboration, fans can look forward to more surprises and engaging content from these two iconic brands. Stay tuned for further updates on this innovative partnership that blends entertainment, creativity, and of course, delicious treats.