HGTV Star Alison Victoria Calls Out Contractor for Disrespect on ‘Sin City Rehab’ (Exclusive)
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Alison Victoria, known for her work on HGTV’s Windy City Rehab, is making headlines once again, this time for calling out a contractor on her new show, Sin City Rehab. The 43-year-old designer is not holding back when it comes to addressing the disrespectful behaviour she faced while establishing herself in Las Vegas.

After spending 14 years in Chicago and facing challenges with her former business partner, Victoria decided to make a fresh start in Las Vegas with her new show. However, her transition to the Vegas market was not without its obstacles, with one of them being a general contractor named Jeff. The tension between Victoria and Jeff was palpable from the start, as he openly criticised her design style.
Despite being known for her direct and assertive approach, Victoria stood her ground and refused to tolerate any disrespect towards her brand and reputation. Her confrontation with Jeff ended with him expressing his unwillingness to work with her. Undeterred, Victoria decided to seek out new general contractors to collaborate with on future projects.
In a candid interview with PEOPLE, Victoria expressed her firm stance on the matter, stating, “There’s no forgiving him. But I’m certainly not somebody who’s gonna try to hold a grudge.” She emphasised the importance of staying true to oneself and not allowing others to undermine one’s professionalism.
Reflecting on her experiences, Victoria highlighted her resilience and unwavering commitment to standing up for herself and those she cares about, including her clients turned friends and family. With a strong resolve, she continues to push forward and navigate the challenges of the male-dominated industry she operates in.
Victoria’s friend and client, Antonia Lofaso, a Food Network star and chef, echoed similar sentiments about the struggles faced by women in positions of authority. Lofaso emphasised the prevalent misogyny in the industry and the need for women to constantly prove themselves in the face of doubt and scrutiny from their male counterparts.
In response to the challenges they face, both Victoria and Lofaso refuse to be defined by gender stereotypes and instead focus on excelling in their respective fields. They stand as examples of resilience and determination, unapologetically asserting their expertise and talent in a competitive industry.
As Sin City Rehab continues to captivate audiences with its renovation projects and personal dramas, viewers witness Victoria’s unwavering strength and determination in overcoming obstacles and asserting her place in the industry. Her fearless approach and commitment to her craft serve as an inspiration to aspiring designers and entrepreneurs alike.
With new episodes of Sin City Rehab airing weekly on HGTV, audiences can follow Alison Victoria’s journey as she navigates the challenges of renovating homes and asserting her authority in a male-dominated industry. Her story serves as a testament to the power of resilience, self-belief, and unwavering determination in the face of adversity.
